Noom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Noom's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Noom.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Noom
App Name : Noom
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),Facebook
Developer : Noom, Inc.
Publisher : Fotor - Photo Editor&Collage,GulogGratis,POTO - Photo Collage Editor,PhotoGrid Video Collage maker,MakeupPlus - Virtual Makeup,OLX Classifieds,FotoRus -Camera & Photo Editor,appsGratis,地铁跑酷 - 官方中文版,Tap Tap Music-Pop Songs
Total creative ads during the time period : 755
Duration : 1,429
Popularity : 52,649
Check ASO Keywords of Noom
2. Noom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Noom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Noom in the recent period. As of 2020-12-03, among the Noom‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-03, Noom's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-03, Noom‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Noom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Noom. We can see some advertising trends.
Top 1 Ad Creative of Noom
Ad Details ：
Headline ：Noom. The ultimate reset button.
Text ：A 4-month program with Noom costs about the same as a new pair of shoes. Don't you think...
Top 2 Ad Creative of Noom
Ad Details ：
Headline ：Pierde peso para siempre.
Text ：Noom - bajar de peso sin tomar, ni vender batidos.
Top 3 Ad Creative of Noom
Ad Details ：
Headline ：Nimm langfristig ab
Text ：Entdecke anhand unseres kostenlosen Online-Fragebogens wie viel Gewicht du mit Noom...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 161 | 359 | 204 |
| Popularity | 972 | 969 | 836 |
| Dimensions | 320 x 400 | 333 x 417 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 19 | 3 | 2 |
| Countries | Canada,Australia,United States,United Kingdom | Angola,Portugal,Brazil | Germany,Austria,Liechtenstein |
| Language | English | Portuguese | German |
Through the above analysis, we can see that the most effective channel for Noom in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Noom's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Noom, you can click the app name below to view related reports, or you can find more info in ASOTools.