NORLY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NORLY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NORLY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NORLY
App Name : NORLY
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Norly & Friends
Publisher : Instagram,Facebook
Total creative ads during the time period : 162
Duration : 242
Popularity : 47,838
Check ASO Keywords of NORLY
2. NORLY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NORLY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NORLY in the recent period. As of 2021-01-31, among the NORLY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-31, NORLY's the proportion of networks impressions are placed like this:
Messenger's proportion is 27.94%,
Instagram's proportion is 26.78%,
Facebook's proportion is 22.99%,
Audience Network's proportion is 22.28%,
's proportion is .
In the date of 2021-01-31, NORLY‘s network with the most ads is Facebook and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of NORLY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NORLY. We can see some advertising trends.
Top 1 Ad Creative of NORLY
Ad Details ：
Headline ：Forskningsbaseret løsning på søvnmangel hos børn 🎶💤👶
Text ：
Top 2 Ad Creative of NORLY
Ad Details ：
Headline ：Forskningsbaseret løsning på søvnmangel hos børn 🎶💤👶
Text ：Forskningsbaseret løsning lærer dit barn at falde i søvn af sig selv 💡👶💤
Personlige godnatsange fra Norly & Friends er komponeret ud fra forskning.
Musikken stimulerer de steder i hjernen, som skaber ro, når barnet skal til at sove.
▶ Komponeret til at udløse dopamin og oxytocin
▶ Især oxytocin (kærlighedshormonet) gør det nemmere at falde i søvn
▶ Når far og mor synger med, forstærker det effekten
▶ Barnets eget navn nævnes i sangen, hvilket forstærker effekten yderligere
▶ Indspillet af professionelle konservatoriemusikere
Tusindvis af danskere har allerede fået lavet en personlig godnatsang til deres barn 🏆
Brug sangen fast når du putter dit barn. Når du har øvet i gennemsnit 21 gange, så vil barnet mere eller mindre automatisk falde i søvn ved at høre sangen.
Fortæl os navnet på dit barn og vælg mellem de 3 forskellige melodier. Så kan du se frem til at modtage en personlig godnatsang, der lærer dit barn at falde i søvn af sig selv om max 3 dage.
Top 3 Ad Creative of NORLY
Ad Details ：
Headline ：Forskningsbaseret løsning på søvnmangel hos børn 🎶💤👶
Text ：Forskningsbaseret løsning lærer dit barn at falde i søvn af sig selv 💡👶💤
Personlige godnatsange fra Norly & Friends er komponeret ud fra forskning.
Musikken stimulerer de steder i hjernen, som skaber ro, når barnet skal til at sove.
▶ Komponeret til at udløse dopamin og oxytocin
▶ Især oxytocin (kærlighedshormonet) gør det nemmere at falde i søvn
▶ Når far og mor synger med, forstærker det effekten
▶ Barnets eget navn nævnes i sangen, hvilket forstærker effekten yderligere
▶ Indspillet af professionelle konservatoriemusikere
Tusindvis af danskere har allerede fået lavet en personlig godnatsang til deres barn 🏆
Brug sangen fast når du putter dit barn. Når du har øvet i gennemsnit 21 gange, så vil barnet mere eller mindre automatisk falde i søvn ved at høre sangen.
Fortæl os navnet på dit barn og vælg mellem de 3 forskellige melodier. Så kan du se frem til at modtage en personlig godnatsang, der lærer dit barn at falde i søvn af sig selv om max 3 dage.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 176 | 176 | 162 |
| Popularity | 988 | 987 | 978 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for NORLY in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free NORLY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NORLY, you can click the app name below to view related reports, or you can find more info in ASOTools.