Norton 360 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Norton 360's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Norton 360.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Norton 360
App Name : Norton 360
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : NortonLifeLock, Inc.
Publisher : Facebook,Instagram,PhoneSmart- manager Ur Disk,Memory,Wifi testing,金山电池医生极速版,电池管家-电池检测维护大师,Cleaner App - Clean Doctor,超级攻略 for 现代战争5 眩晕风暴,Cube Connect: Connect the dots
Total creative ads during the time period : 374
Duration : 565
Popularity : 26,100
Check ASO Keywords of Norton 360
2. Norton 360’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Norton 360 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Norton 360 in the recent period. As of 2021-02-21, among the Norton 360‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, Norton 360's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-21, Norton 360‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Norton 360
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Norton 360. We can see some advertising trends.
Top 1 Ad Creative of Norton 360
Ad Details ：
Headline ：Help Protect Your Devices Against Cyberthreats
Text ：Norton 360 helps you detect and safeguard from malicious websites on your mobile device.
Top 2 Ad Creative of Norton 360
Ad Details ：
Headline ：Scan Wi-Fi and Avoid Unsecured Networks
Text ：With Norton 360, you'll have access to powerful layers of protection for your device.
Top 3 Ad Creative of Norton 360
Ad Details ：
Headline ：Help Keep Devices More Secure
Text ：Personal information protection at home and on-the-go with bank-grade encryption from our secure VPN.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 24 | 24 |
| Popularity | 119 | 118 | 118 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,United States,United Kingdom,Canada | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Norton 360 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Norton 360's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Norton 360, you can click the app name below to view related reports, or you can find more info in ASOTools.