Novo Mundo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Novo Mundo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Novo Mundo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Novo Mundo
App Name : Novo Mundo
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Novo Mundo
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor,OLX Classifieds,GulogGratis,BeSoccer - Soccer Live Score
Total creative ads during the time period : 694
Duration : 1,041
Popularity : 237,034
Check ASO Keywords of Novo Mundo
2. Novo Mundo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Novo Mundo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Novo Mundo in the recent period. As of 2021-03-16, among the Novo Mundo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Novo Mundo's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.01%,
Audience Network's proportion is 25.01%,
Facebook's proportion is 24.99%,
Messenger's proportion is 24.99%,
's proportion is .
In the date of 2021-03-16, Novo Mundo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Novo Mundo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Novo Mundo. We can see some advertising trends.
Top 1 Ad Creative of Novo Mundo
Ad Details ：
Headline ：Frigobar Brastemp Retrô, 76 L, Preto - BRA08AEBNA 220V
Text ：Aproveite o Liquida Saldão e compre seus produtos favoritos em até 12x na Novo Mundo!
Top 2 Ad Creative of Novo Mundo
Ad Details ：
Headline ：Geladeira / Refrigerador Electrolux Duplex, Cycle Defrost, 260L, Branca - DC35A 220V
Text ：Não deixe pra depois: seus itens favoritos estão Novo Mundo e com até 12x sem juros 🌐
Top 3 Ad Creative of Novo Mundo
Ad Details ：
Headline ：Geladeira / Refrigerador Electrolux Duplex, Cycle Defrost, 260L, Branca - DC35A 220V
Text ：Não deixe pra depois: seus itens favoritos estão Novo Mundo e com até 12x sem juros 🌐
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 82 | 82 |
| Popularity | 296 | 289 | 287 |
| Dimensions | 500 x 500 | 500 x 500 | 500 x 500 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 7 | 8 | 8 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Novo Mundo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Novo Mundo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Novo Mundo, you can click the app name below to view related reports, or you can find more info in ASOTools.