Le Point journal & actualités Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Le Point journal & actualités's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Le Point journal & actualités.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Le Point journal & actualités
App Name : Le Point journal & actualités
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : LE POINT
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,The X-Ray Scanner,AudioBook - Audio Books Player,The Go-Life & Death Exercises,天气新闻
Total creative ads during the time period : 775
Duration : 1,747
Popularity : 55,455
Check ASO Keywords of Le Point journal & actualités
2. Le Point journal & actualités’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Le Point journal & actualités in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Le Point journal & actualités in the recent period. As of 2021-03-16, among the Le Point journal & actualités‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Le Point journal & actualités's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Le Point journal & actualités‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Le Point journal & actualités
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Le Point journal & actualités. We can see some advertising trends.
Top 1 Ad Creative of Le Point journal & actualités
Ad Details ：
Headline ：« The Crown », une exceptionnelle saison 4
Text ：Tout Le Point en une application, les actualités en direct et tous les numéros du journal sur votre iPhone, iPad et Apple Watch. DE L’ACTUALITÉ EN TEMPS RÉEL ET DE LA CONNAISSANCE • Les infos qui font l'actualité sélectionnées et hiérarchisées par la rédaction. • Le fil info en co...
Top 2 Ad Creative of Le Point journal & actualités
Ad Details ：
Headline ：L'actu en temps réél.
Text ：Tout Le Point en une application, les actualités en direct et tous les numéros du journal sur votre iPhone, iPad et Apple Watch. DE L’ACTUALITÉ EN TEMPS RÉEL ET DE LA CONNAISSANCE • Les infos qui font l'actualité sélectionnées et hiérarchisées par la rédaction. • Le fil info en co...
Top 3 Ad Creative of Le Point journal & actualités
Ad Details ：
Headline ：L'actu en temps réél.
Text ：Tout Le Point en une application, les actualités en direct et tous les numéros du journal sur votre iPhone, iPad et Apple Watch. DE L’ACTUALITÉ EN TEMPS RÉEL ET DE LA CONNAISSANCE • Les infos qui font l'actualité sélectionnées et hiérarchisées par la rédaction. • Le fil info en co...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 116 | 116 | 116 |
| Popularity | 878 | 873 | 873 |
| Dimensions | 980 x 426 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Le Point journal & actualités in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Le Point journal & actualités's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Le Point journal & actualités, you can click the app name below to view related reports, or you can find more info in ASOTools.