携程旅行 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 携程旅行's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 携程旅行.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 携程旅行
App Name : 携程旅行
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,网易新闻,百度
Developer : 携程旅行网
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,酷我听书FM-有声、书籍、相声、追书、听书、阅读一个就够了,安卓壁纸-含动态壁纸,汤圆创作,周公解梦
Total creative ads during the time period : 5,872
Duration : 1,578
Popularity : 419,283
Check ASO Keywords of 携程旅行
2. 携程旅行’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 携程旅行 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 携程旅行 in the recent period. As of 2021-03-11, among the 携程旅行‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 携程旅行's the proportion of networks impressions are placed like this:
遨游浏览器's proportion is 99.9%,
头条穿山甲's proportion is 0.1%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 携程旅行‘s network with the most ads is 头条穿山甲 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 携程旅行
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 携程旅行. We can see some advertising trends.
Top 1 Ad Creative of 携程旅行
Ad Details ：
Headline ：据说情侣都喜欢这样住。
Text ：
Top 2 Ad Creative of 携程旅行
Ad Details ：
Headline ：原来酒店要这样订才不贵。
Text ：
Top 3 Ad Creative of 携程旅行
Ad Details ：
Headline ：新加坡美食攻略，值得收藏
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 335 | 183 | 178 |
| Popularity | 999 | 994 | 993 |
| Dimensions | 304 x 200 | 304 x 200 | 304 x 200 |
| Creative Type | Image | Image | Image |
| Network | 遨游浏览器 | 遨游浏览器 | 遨游浏览器 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 携程旅行 in recent advertising is 遨游浏览器, and the main creative type is Image.
In conclusion: The above is a free 携程旅行's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 携程旅行, you can click the app name below to view related reports, or you can find more info in ASOTools.