Nubank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nubank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nubank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nubank
App Name : Nubank
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Nu Pagamentos S.A.
Publisher : Instagram,Facebook,Ficool Books - You can find anybooks you want,Samhällsnytt,TohoKabe - Touhou HD Wallpaper,Cartões e Mensagens de Páscoa,Butterfly locksreen
Total creative ads during the time period : 464
Duration : 2,071
Popularity : 35,808
Check ASO Keywords of Nubank
2. Nubank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nubank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nubank in the recent period. As of 2021-03-14, among the Nubank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Nubank's the proportion of networks impressions are placed like this:
Instagram's proportion is 58.7%,
Facebook's proportion is 41.3%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Nubank‘s network with the most ads is Facebook and its proportion is 52.38%.
3. Top 3 Ad Creative Analysis of Nubank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nubank. We can see some advertising trends.
Top 1 Ad Creative of Nubank
Ad Details ：
Headline ：Sem anuidade, sem burocracia.
Text ：Tudo o que você espera em um cartão de crédito, 100% pelo celular. Baixe o app do Nubank e descubra uma vida financeira reinventada. ✓ Zero anuidade ✓ Ajuste de limite pelo aplicativo ✓ Atendimento a qualquer hora
Top 2 Ad Creative of Nubank
Ad Details ：
Headline ：Cartão de crédito + conta digital
Text ：Com o Pix no Nubank é simples assim, sem asteriscos: transferências instantâneas para qualquer banco e a qualquer hora. Tudo isso com um cartão de crédito sem anuidade e fácil de controlar pelo app.
O Pix é prático, rápido e gratuito. Como a gente sempre foi.
#PraTodosVerem: sobre um fundo roxo, aparece o seguinte texto, em letras brancas: ""O Nubank tem Pix. E cartão de crédito sem anuidade."" Abaixo do texto, também há 4 setas, cada uma apontando para um lado diferente. Elas viram e apontam para a mesma direção, onde aparece um celular com a tela inicial do aplicativo do Nubank. Sobre um fundo branco, aparece o seguinte texto, em letras roxas: ""Peça já seu cartão e conta."
Top 3 Ad Creative of Nubank
Ad Details ：
Headline ：Sem anuidade, sem burocracia.
Text ：Tudo o que você espera em um cartão de crédito, 100% pelo celular. Baixe o app do Nubank e descubra uma vida financeira reinventada.
✓ Zero anuidade
✓ Ajuste de limite pelo aplicativo
✓ Atendimento a qualquer hora
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 121 | 108 |
| Popularity | 602 | 330 | 324 |
| Dimensions | 630 x 630 | 340 x 426 | 224 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 4 | 3 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Nubank in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Nubank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nubank, you can click the app name below to view related reports, or you can find more info in ASOTools.