Nurturey: Pregnancy & Child Health PinkBook Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nurturey: Pregnancy & Child Health PinkBook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nurturey: Pregnancy & Child Health PinkBook.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nurturey: Pregnancy & Child Health PinkBook
App Name : Nurturey: Pregnancy & Child Health PinkBook
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Nurturey Limited
Publisher : Instagram,Korean Food Recipes - 10k Recipes,Treehouse Table,Traffic Alerts with Navigation, Maps Directions,Facebook,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 105
Duration : 1,430
Popularity : 28,025
Check ASO Keywords of Nurturey: Pregnancy & Child Health PinkBook
2. Nurturey: Pregnancy & Child Health PinkBook’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nurturey: Pregnancy & Child Health PinkBook in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nurturey: Pregnancy & Child Health PinkBook in the recent period. As of 2021-03-15, among the Nurturey: Pregnancy & Child Health PinkBook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nurturey: Pregnancy & Child Health PinkBook's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.21%,
Audience Network's proportion is 24.26%,
Instagram's proportion is 24.26%,
Messenger's proportion is 24.26%,
's proportion is .
In the date of 2021-03-15, Nurturey: Pregnancy & Child Health PinkBook‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nurturey: Pregnancy & Child Health PinkBook
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nurturey: Pregnancy & Child Health PinkBook. We can see some advertising trends.
Top 1 Ad Creative of Nurturey: Pregnancy & Child Health PinkBook
Ad Details ：
Headline ：The redbook isn't enough
Text ：Your child and maternity health management needs a digital overhaul.
Nurturey is a digital Redbook, that will let you ease into parenting and give your child the best start.
Top 2 Ad Creative of Nurturey: Pregnancy & Child Health PinkBook
Ad Details ：
Headline ：Nurturey's digital Redbook
Text ：
Top 3 Ad Creative of Nurturey: Pregnancy & Child Health PinkBook
Ad Details ：
Headline ：Nurturey - The digital Redbook
Text ：Trusted NHS content and guidance directly from Nurturey app
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 587 | 312 | 165 |
| Popularity | 999 | 999 | 987 |
| Dimensions | 1200 x 1200 | 332 x 720 | 2047 x 2048 |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Arab Emirates,India,United Kingdom | United Kingdom |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for Nurturey: Pregnancy & Child Health PinkBook in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Nurturey: Pregnancy & Child Health PinkBook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nurturey: Pregnancy & Child Health PinkBook, you can click the app name below to view related reports, or you can find more info in ASOTools.