Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
App Name : Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Nykaa.com
Publisher : Tandem Language Exchange: Speak & learn languages,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,USA Weather forecast,YouCam Nails - Manicure Salon for Custom Nail Art,AirBrush: Easy Photo Editor,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 10,000
Duration : 2,261
Popularity : 3,524,469
Check ASO Keywords of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
2. Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics in the recent period. As of 2021-03-15, among the Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.82%, Playable Ads category's proportion is 0.0%, Image category's proportion is 79.41%, Carousel category's proportion is 11.76%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics's the proportion of networks impressions are placed like this:
Messenger's proportion is 71.7%,
Audience Network's proportion is 13.66%,
Facebook's proportion is 12.11%,
Instagram's proportion is 2.52%,
's proportion is .
In the date of 2021-03-15, Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics‘s network with the most ads is Audience Network and its proportion is 26.47%.
3. Top 3 Ad Creative Analysis of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics. We can see some advertising trends.
Top 1 Ad Creative of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
Ad Details ：
Headline ：Up to 40% off at Nykaa
Text ：Healthy Skin Is Always In! Don't Let Your Skin Suffer Install the Nykaa App NOW to get Amazing Offers at the Christmas Sale on 450+ Brands!
Top 2 Ad Creative of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
Ad Details ：
Headline ：Lakme Absolute Argan Oil Radiance Overnight Oil-in-Serum
Text ：Time to treat your skin with the wide range of Lakme Skin products 🤩 UPTO 40% OFF on Day Creams, Night Creams, Serums, Face Wash, Moisturis=zers, Sunscreens & much more 💯 SHOP NOW! 🛒
#Lakme #LakmeSkin
Top 3 Ad Creative of Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics
Ad Details ：
Headline ：Lakme Peach Milk Soft Creme Moisturizer
Text ：Time to treat your skin with the wide range of Lakme Skin products 🤩 UPTO 40% OFF on Day Creams, Night Creams, Serums, Face Wash, Moisturis=zers, Sunscreens & much more 💯 SHOP NOW! 🛒
#Lakme #LakmeSkin
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 295 | 147 | 147 |
| Popularity | 975 | 944 | 944 |
| Dimensions | 600 x 600 | 600 x 600 | |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | Australia,United States,United Kingdom,Canada | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nykaa: Beauty Shopping App. Buy Makeup & Cosmetics, you can click the app name below to view related reports, or you can find more info in ASOTools.