First Refuge: Z Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the First Refuge: Z's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps First Refuge: Z.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of First Refuge: Z
App Name : First Refuge: Z
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : 37GAMES
Publisher : Instagram,Facebook,Coin Avengers:Millionaire challenge,Glazed Donut Maker,Merge Cannons,TFT Helper - League of Legends
Total creative ads during the time period : 4,174
Duration : 180
Popularity : 463,751
Check ASO Keywords of First Refuge: Z
2. First Refuge: Z’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser First Refuge: Z in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of First Refuge: Z in the recent period. As of 2021-03-16, among the First Refuge: Z‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, First Refuge: Z's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, First Refuge: Z‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of First Refuge: Z
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of First Refuge: Z. We can see some advertising trends.
Top 1 Ad Creative of First Refuge: Z
Ad Details ：
Headline ：🤜Прими выживших🤛
Text ：🔥Возроди цивилизацию в подземном убежище🔥
Top 2 Ad Creative of First Refuge: Z
Ad Details ：
Headline ：🤜Прими выживших🤛
Text ：🔥Возроди цивилизацию в подземном убежище🔥
Top 3 Ad Creative of First Refuge: Z
Ad Details ：
Headline ：🤜Прими выживших🤛
Text ：🔥Возроди цивилизацию в подземном убежище🔥
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 175 | 174 |
| Popularity | 985 | 985 | 985 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for First Refuge: Z in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free First Refuge: Z's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to First Refuge: Z, you can click the app name below to view related reports, or you can find more info in ASOTools.