Nykaa Fashion – Online Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nykaa Fashion – Online Shopping App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nykaa Fashion – Online Shopping App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nykaa Fashion – Online Shopping App
App Name : Nykaa Fashion – Online Shopping App
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Nykaa.com
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,AirBrush: Easy Photo Editor
Total creative ads during the time period : 10,000
Duration : 702
Popularity : 1,900,582
Check ASO Keywords of Nykaa Fashion – Online Shopping App
2. Nykaa Fashion – Online Shopping App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nykaa Fashion – Online Shopping App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nykaa Fashion – Online Shopping App in the recent period. As of 2021-03-15, among the Nykaa Fashion – Online Shopping App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 73.78%, Carousel category's proportion is 9.46%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nykaa Fashion – Online Shopping App's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.59%,
Instagram's proportion is 25.73%,
Facebook's proportion is 23.91%,
Messenger's proportion is 23.77%,
's proportion is .
In the date of 2021-03-15, Nykaa Fashion – Online Shopping App‘s network with the most ads is Audience Network and its proportion is 25.95%.
3. Top 3 Ad Creative Analysis of Nykaa Fashion – Online Shopping App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nykaa Fashion – Online Shopping App. We can see some advertising trends.
Top 1 Ad Creative of Nykaa Fashion – Online Shopping App
Ad Details ：
Headline ：Likha Silver by Nykaa Fashion Silver Earrings With Semiprecious Stone
Text ：Shop this versatile Silver Jewellery that can take you from everyday ethnic to cool contemporary from Likha by Nykaa Fashion 💖
Top 2 Ad Creative of Nykaa Fashion – Online Shopping App
Ad Details ：
Headline ：Likha Silver by Nykaa Fashion Silver Earrings With Zircon
Text ：Shop this versatile Silver Jewellery that can take you from everyday ethnic to cool contemporary from Likha by Nykaa Fashion 💖
Top 3 Ad Creative of Nykaa Fashion – Online Shopping App
Ad Details ：
Headline ：Likha Silver by Nykaa Fashion Silver Earrings With Zircon
Text ：Shop this versatile Silver Jewellery that can take you from everyday ethnic to cool contemporary from Likha by Nykaa Fashion 💖
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 242 | 241 | 241 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | India | United States,Australia,Canada,United Kingdom | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nykaa Fashion – Online Shopping App in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Nykaa Fashion – Online Shopping App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nykaa Fashion – Online Shopping App, you can click the app name below to view related reports, or you can find more info in ASOTools.