Nykaa Fashion - Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nykaa Fashion - Shopping App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nykaa Fashion - Shopping App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nykaa Fashion - Shopping App
App Name : Nykaa Fashion - Shopping App
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : FSN E-COMMERCE VENTURES PRIVATE LIMITED
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,GulogGratis,Montage Video Musique,OLX Classifieds
Total creative ads during the time period : 10,000
Duration : 696
Popularity : 1,685,406
Check ASO Keywords of Nykaa Fashion - Shopping App
2. Nykaa Fashion - Shopping App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nykaa Fashion - Shopping App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nykaa Fashion - Shopping App in the recent period. As of 2021-03-15, among the Nykaa Fashion - Shopping App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.49%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.53%, Carousel category's proportion is 12.98%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nykaa Fashion - Shopping App's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.69%,
Instagram's proportion is 25.06%,
Messenger's proportion is 24.91%,
Facebook's proportion is 24.34%,
's proportion is .
In the date of 2021-03-15, Nykaa Fashion - Shopping App‘s network with the most ads is Audience Network and its proportion is 25.66%.
3. Top 3 Ad Creative Analysis of Nykaa Fashion - Shopping App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nykaa Fashion - Shopping App. We can see some advertising trends.
Top 1 Ad Creative of Nykaa Fashion - Shopping App
Ad Details ：
Headline ：Likha Silver by Nykaa Fashion Pearl And Turquoise Earrings
Text ：Shop this versatile Silver Jewellery that can take you from everyday ethnic to cool contemporary from Likha by Nykaa Fashion 💖
Top 2 Ad Creative of Nykaa Fashion - Shopping App
Ad Details ：
Headline ：Likha Silver by Nykaa Fashion Silver Earrings With Semiprecious Stone
Text ：Shop this versatile Silver Jewellery that can take you from everyday ethnic to cool contemporary from Likha by Nykaa Fashion 💖
Top 3 Ad Creative of Nykaa Fashion - Shopping App
Ad Details ：
Headline ：Likha Silver by Nykaa Fashion Silver Earring With Semi Precious Stone
Text ：Shop this versatile Silver Jewellery that can take you from everyday ethnic to cool contemporary from Likha by Nykaa Fashion 💖
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 242 | 242 | 242 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nykaa Fashion - Shopping App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Nykaa Fashion - Shopping App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nykaa Fashion - Shopping App, you can click the app name below to view related reports, or you can find more info in ASOTools.