NZZ Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NZZ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NZZ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NZZ

App Name : NZZ



OS : Android

Network : Google Ads(Admob),Facebook

Developer : Neue Zürcher Zeitung AG

Publisher : Teilung von Längen (Silber),Radios Macedonia AM FM Free,Viswanathan Anand - Chess Champion,超地元ニュースアプリ - ジモネタ,Harpa Cristã em Português free,Radio Era Romania,Abdul Bari Islamic Cartoons,Read and write,History of Russia

Total creative ads during the time period : 78

Duration : 734

Popularity : 5,719

2. NZZ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NZZ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NZZ in the recent period. As of 2020-08-30, among the NZZ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, NZZ’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-30, NZZ‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of NZZ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NZZ. We can see some advertising trends.

Top 1 Ad Creative of NZZ

Ad Details :

Headline :Rundum informiert

Text :News & Hintergründe

Top 2 Ad Creative of NZZ

Ad Details :

Headline :Rundum informiert

Text :News & Hintergründe

Top 3 Ad Creative of NZZ

Ad Details :

Headline :Rundum informiert

Text :News & Hintergründe

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 4 3
Popularity 60 57 55
Dimensions 1280 x 720 1280 x 720 640 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries Germany,Austria,Liechtenstein Liechtenstein,Germany,Austria Austria,Germany,Liechtenstein
Language German German German

Through the above analysis, we can see that the most effective channel for NZZ in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free NZZ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NZZ, you can click the app name below to view related reports.