O Boticário Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the O Boticário's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps O Boticário.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of O Boticário
App Name : O Boticário
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Grupo Boticário
Publisher : Instagram,Facebook,Lyrical Video Songs Status,Cyber Monday 2021 Deals, Sale,Outfits 2020: Moda y Estilo,Bubble Shooter Cat
Total creative ads during the time period : 522
Duration : 584
Popularity : 43,178
Check ASO Keywords of O Boticário
2. O Boticário’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser O Boticário in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of O Boticário in the recent period. As of 2021-03-14, among the O Boticário‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, O Boticário's the proportion of networks impressions are placed like this:
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
Facebook's proportion is 16.67%,
Messenger's proportion is 16.67%,
's proportion is .
In the date of 2021-03-14, O Boticário‘s network with the most ads is Audience Network and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of O Boticário
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of O Boticário. We can see some advertising trends.
Top 1 Ad Creative of O Boticário
Ad Details ：
Headline ：Sua Loja Preferida no Bolso.
Text ：Chegou o Novo App O Boticário.
Top 2 Ad Creative of O Boticário
Ad Details ：
Headline ：O Boticário
Text ：Chegou o App o Boticário! Com o App você tem acesso antecipado das promoções, tem...
Top 3 Ad Creative of O Boticário
Ad Details ：
Headline ：Amostra grátis – Aprenda como solicitar pelo celular
Text ：Saiba mais no site >>
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 224 | 176 | 117 |
| Popularity | 900 | 736 | 434 |
| Dimensions | 1280 x 720 | 750 x 750 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | Angola,Brazil,Portugal | Portugal,Angola,Brazil | Angola,Portugal,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for O Boticário in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free O Boticário's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to O Boticário, you can click the app name below to view related reports, or you can find more info in ASOTools.