Obra Show Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Obra Show's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Obra Show.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Obra Show
App Name : Obra Show
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer :
Publisher : Instagram,Facebook
Total creative ads during the time period : 120
Duration : 248
Popularity : 17,387
Check ASO Keywords of Obra Show
2. Obra Show’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Obra Show in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Obra Show in the recent period. As of 2021-03-16, among the Obra Show‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 85.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Obra Show's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.3%,
Audience Network's proportion is 23.13%,
Facebook's proportion is 22.98%,
Instagram's proportion is 21.59%,
's proportion is .
In the date of 2021-03-16, Obra Show‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Obra Show
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Obra Show. We can see some advertising trends.
Top 1 Ad Creative of Obra Show
Ad Details ：
Headline ：Obra Show Delivery da Construção
Text ：Agora você não precisa sair de casa para comprar seus materiais de construção.
O Obra Show reúne as melhores lojas da região e oferece milhares de produtos!
Clique para saber mais!
Top 2 Ad Creative of Obra Show
Ad Details ：
Headline ：Obra Show Delivery da Construção
Text ：Agora você não precisa sair de casa para comprar seus materiais de construção.
O Obra Show reúne as melhores lojas da região e oferece milhares de produtos!
Clique para saber mais!
Top 3 Ad Creative of Obra Show
Ad Details ：
Headline ：Obra Show Delivery da Construção
Text ：Compre pelo app e receba em casa!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 144 | 144 | 144 |
| Popularity | 824 | 822 | 617 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Obra Show in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Obra Show's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Obra Show, you can click the app name below to view related reports, or you can find more info in ASOTools.