百度网盘 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 百度网盘's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 百度网盘.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 百度网盘
App Name : 百度网盘
Logo：
OS : Android
Network : 头条穿山甲,百度,爱奇艺
Developer : 北京百度网讯科技有限公司
Publisher : 百度,愛奇藝(手機舊版)–熱播連續劇線上看,今日头条
Total creative ads during the time period : 185
Duration : 1,576
Popularity : 8,447
Check ASO Keywords of 百度网盘
2. 百度网盘’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 百度网盘 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 百度网盘 in the recent period. As of 2021-03-10, among the 百度网盘‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 百度网盘's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 69.17%,
头条穿山甲's proportion is 30.83%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 百度网盘‘s network with the most ads is 爱奇艺 and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of 百度网盘
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 百度网盘. We can see some advertising trends.
Top 1 Ad Creative of 百度网盘
Ad Details ：
Headline ：手机和电脑文件互传，用百度网盘轻松传输，7亿用户的选择！
Text ：
Top 2 Ad Creative of 百度网盘
Ad Details ：
Headline ：手机和电脑文件互传，用百度网盘轻松传输，7亿用户的选择！
Text ：
Top 3 Ad Creative of 百度网盘
Ad Details ：
Headline ：手机内存已满？别再乱清理了，这招让手机瞬间释放几个G！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 24 | 13 |
| Popularity | 118 | 118 | 81 |
| Dimensions | 1140 x 640 | 1140 x 640 | 1140 x 640 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 百度 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 百度网盘 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 百度网盘's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 百度网盘, you can click the app name below to view related reports, or you can find more info in ASOTools.