Observador Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Observador's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Observador.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Observador

App Name : Observador



OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Observador

Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,Abs workout 7 minutes,7 Minute Workout

Total creative ads during the time period : 511

Duration : 774

Popularity : 36,481

Check ASO Keywords of Observador

2. Observador’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Observador in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Observador in the recent period. As of 2021-05-27, among the Observador‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Observador's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Instagram's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-27, Observador‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Observador

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Observador. We can see some advertising trends.

Top 1 Ad Creative of Observador

Ad Details :

Headline :Floco de Esquerda

Text :Hoje no observador, artigo de opinião.

Top 2 Ad Creative of Observador

Ad Details :

Headline :Patrik Svensson: o sueco que escreveu um ensaio sobre as enguias e as memórias do pai

Text :«Histórias familiares que se cruzam com os factos mais misteriosos do animal que nasce no Mar dos Sargaços. O livro já chegou a Portugal e é considerado um dos maiores êxitos literários do ano.» Patrik Svensson, autor de O EVANGELHO DAS ENGUIAS, em entrevista ao Observador.

Saiba mais sobre o livro, aqui: https://bit.ly/38GfVvQ

Top 3 Ad Creative of Observador

Ad Details :

Headline :Floco de Esquerda

Text :Hoje no observador, artigo de opinião.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 368 329 369
Popularity 999 999 999
Dimensions 1200 x 630 770 x 403 1200 x 630
Creative Type Image Image Image
Network Instagram Facebook Facebook
Related Ads 1 1 1
Countries Portugal Portugal Portugal
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Observador in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Observador's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Observador, you can click the app name below to view related reports, or you can find more info in ASOTools.