OCA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OCA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OCA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OCA
App Name : OCA
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : OCA SA
Publisher : Instagram,Facebook,Universal Email App,Blue Light Filter - Night Mode, Night Shift,Antivirus Free - Virus Cleaner, Keep phone safe
Total creative ads during the time period : 1,083
Duration : 568
Popularity : 114,120
Check ASO Keywords of OCA
2. OCA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OCA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OCA in the recent period. As of 2021-03-11, among the OCA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.58%, Playable Ads category's proportion is 0.0%, Image category's proportion is 76.63%, Carousel category's proportion is 10.79%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, OCA's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.57%,
Audience Network's proportion is 25.5%,
Facebook's proportion is 24.85%,
Messenger's proportion is 24.09%,
's proportion is .
In the date of 2021-03-11, OCA‘s network with the most ads is Audience Network and its proportion is 25.17%.
3. Top 3 Ad Creative Analysis of OCA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OCA. We can see some advertising trends.
Top 1 Ad Creative of OCA
Ad Details ：
Headline ：Abrila ahora
Text ：¿Ya tenés cuenta en otro banco? ¡Igual podés abrir tu cuenta OCA Blue! Es totalmente gratis y te sirve para todo: Enviar y recibir dinero, pagar facturas, cobrar tu sueldo, sumar Metros con tus compras y mucho más. ¡Y viene con 1.000 Metros de regalo! Abrila ahora.
Top 2 Ad Creative of OCA
Ad Details ：
Headline ：Abrila ahora
Text ：¿Ya tenés cuenta en otro banco? ¡Igual podés abrir tu cuenta OCA Blue! Es totalmente gratis y te sirve para todo: Enviar y recibir dinero, pagar facturas, cobrar tu sueldo, sumar Metros con tus compras y mucho más. ¡Y viene con 1.000 Metros de regalo! Abrila ahora.
Top 3 Ad Creative of OCA
Ad Details ：
Headline ：¡Abrí tu cuenta!
Text ：¿Todavía no tenés OCA Blue? ¡Abrila gratis ahora y disfrutá todos los beneficios!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 106 | 106 | 49 |
| Popularity | 364 | 361 | 288 |
| Dimensions | 426 x 426 | 426 x 426 | 1080 x 1081 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 1 |
| Countries | Cuba,Panama,Chile,Colombia,Venezuela,Mexico,Peru,Argentina,Spain,Paraguay | Panama,Colombia,Venezuela,Peru,Argentina,Spain,Cuba,Mexico,Paraguay,Chile | Venezuela,Cuba,Mexico,Argentina,Paraguay,Peru,Spain,Panama,Colombia,Chile |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for OCA in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free OCA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OCA, you can click the app name below to view related reports, or you can find more info in ASOTools.