Odd Alarm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Odd Alarm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Odd Alarm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Odd Alarm
App Name : Odd Alarm
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Clinton Lightfoot
Publisher : Instagram
Total creative ads during the time period : 20
Duration : 7
Popularity : 1,052
Check ASO Keywords of Odd Alarm
2. Odd Alarm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Odd Alarm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Odd Alarm in the recent period. As of 2020-08-27, among the Odd Alarm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, Odd Alarm's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-08-27, Odd Alarm‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Odd Alarm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Odd Alarm. We can see some advertising trends.
Top 1 Ad Creative of Odd Alarm
Ad Details ：
Headline ：Try Odd Alarm now!
Text ：The only alarm clock you are ever going to need to wake up in the morning. Have you tried various alarm apps but they haven't been up to the mark? Then you must try Odd Alarm – an alarm mobile app for those who are fed up of their habit of oversleeping and want a solution once and for all. Asi....
Top 2 Ad Creative of Odd Alarm
Ad Details ：
Headline ：Try Odd Alarm now!
Text ：The only alarm clock you are ever going to need to wake up in the morning. Have you tried various alarm apps but they haven't been up to the mark? Then you must try Odd Alarm – an alarm mobile app for those who are fed up of their habit of oversleeping and want a solution once and for all. Asi....
Top 3 Ad Creative of Odd Alarm
Ad Details ：
Headline ：Try Odd Alarm now!
Text ：The only alarm clock you are ever going to need to wake up in the morning. Have you tried various alarm apps but they haven't been up to the mark? Then you must try Odd Alarm – an alarm mobile app for those who are fed up of their habit of oversleeping and want a solution once and for all. Asi....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 5 |
| Popularity | 59 | 59 | 59 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Odd Alarm in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Odd Alarm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Odd Alarm, you can click the app name below to view related reports, or you can find more info in ASOTools.