WordPress Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WordPress's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WordPress.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WordPress
App Name : WordPress
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Automattic, Inc
Publisher : Facebook,Instagram,WiTurn,Bubble Shooter - Pop Bubbles,MMX Racing,SoundTube Free Music Player,Mountain Car Climb
Total creative ads during the time period : 186
Duration : 2,545
Popularity : 14,013
Check ASO Keywords of WordPress
2. WordPress’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WordPress in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WordPress in the recent period. As of 2021-05-27, among the WordPress‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, WordPress's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, WordPress‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WordPress
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WordPress. We can see some advertising trends.
Top 1 Ad Creative of WordPress
Ad Details ：
Headline ：Eficiencias Electricas.cl
Text ：
Top 2 Ad Creative of WordPress
Ad Details ：
Headline ：Sell products, book appointments, email customers & so much more.
Text ：Add business features to your website with the click of a button. WordPress.com has over 50,000 plugins - so if you can dream it, we’ve got it.
Top 3 Ad Creative of WordPress
Ad Details ：
Headline ：Sell products, book appointments, email customers & so much more.
Text ：Add business features to your website with the click of a button. WordPress.com has over 50,000 plugins - so if you can dream it, we’ve got it.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 259 | 130 | 130 |
| Popularity | 999 | 895 | 894 |
| Dimensions | 2048 x 907 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Chile | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for WordPress in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WordPress's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WordPress, you can click the app name below to view related reports, or you can find more info in ASOTools.