Officeworks App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Officeworks App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Officeworks App.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Officeworks App
App Name : Officeworks App
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Officeworks Ltd
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Total creative ads during the time period : 315
Duration : 474
Popularity : 21,311
2. Officeworks App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Officeworks App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Officeworks App in the recent period. As of 2020-09-07, among the Officeworks App‘s ad creative, the Html category’s proportion is 66.67%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Officeworks App’s the proportion of networks impressions are placed like this:
Yahoo’s proportion is 63.14%,
Google Ads(Admob)’s proportion is 36.86%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Officeworks App‘s network with the most ads is Google Ads(Admob) and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Officeworks App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Officeworks App. We can see some advertising trends.
Top 1 Ad Creative of Officeworks App
Ad Details ：
Headline ：Home tech support for under $10 a month.
Text ：A GeekCover® subscription provides unlimited remote support for $9.95/month for 12 months. (Fair Play applies). T&C’s, fees and exclusions apply.
Top 2 Ad Creative of Officeworks App
Ad Details ：
Headline ：Seamless tech? I’ll subscribe to that!
Text ：Get ongoing IT support for $9.95/month for 12 months, or $99.95 upfront p.a. with GeekCover®. (Fair Play applies). T&C’s, fees and exclusions apply.
Top 3 Ad Creative of Officeworks App
Ad Details ：
Headline ：Tech support for business for under $20 a month.
Text ：A GeekCover® subscription provides unlimited remote support for $19.95/month for 12 months. (Fair Play applies). T&C’s, fees and exclusions apply.
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 627||1200 x 627||1200 x 627|
|Countries||United Kingdom,United States,Canada,Australia||Australia,United States,United Kingdom,Canada||Canada,United Kingdom,United States,Australia|
Through the above analysis, we can see that the most effective channel for Officeworks App in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Officeworks App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Officeworks App, you can click the app name below to view related reports.