Utkonos — delivery products Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Utkonos — delivery products's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Utkonos — delivery products.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Utkonos — delivery products
App Name : Utkonos — delivery products
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Novy Impuls-50, Ooo
Publisher : Instagram,Facebook,Intro Maker- Video Opener,Trailer Maker for iMovie,Doctor Parking Drive School,天天消消樂-開心對對碰,ArifZefen
Total creative ads during the time period : 543
Duration : 807
Popularity : 63,991
Check ASO Keywords of Utkonos — delivery products
2. Utkonos — delivery products’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Utkonos — delivery products in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Utkonos — delivery products in the recent period. As of 2021-03-15, among the Utkonos — delivery products‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 69.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Utkonos — delivery products's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.65%,
Facebook's proportion is 28.65%,
Messenger's proportion is 19.31%,
Audience Network's proportion is 18.39%,
's proportion is .
In the date of 2021-03-15, Utkonos — delivery products‘s network with the most ads is Instagram and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of Utkonos — delivery products
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Utkonos — delivery products. We can see some advertising trends.
Top 1 Ad Creative of Utkonos — delivery products
Ad Details ：
Headline ：Utkonos - food delivery
Text ：◾️ Скидка 10% на первые 3 заказа и бесплатная доставка на дом Покупайте без очередей в приложении
Top 2 Ad Creative of Utkonos — delivery products
Ad Details ：
Headline ：Приложение Утконос ОНЛАЙН
Text ：Зарегистрируйтесь прямо сейчас! И свежесть, И качество, и в Санкт-Петербурге!
Top 3 Ad Creative of Utkonos — delivery products
Ad Details ：
Headline ：Подарки новым покупателям от Утконос Онлайн!
Text ：Выгодные предложения на покупку продуктов каждый день! Дарим скидку 500 рублей на первый заказ и 500 U-бонусов на второй!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 351 | 186 | 107 |
| Popularity | 970 | 641 | 596 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 3 | 5 | 5 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Utkonos — delivery products in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Utkonos — delivery products's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Utkonos — delivery products, you can click the app name below to view related reports, or you can find more info in ASOTools.