oHay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the oHay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps oHay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of oHay
App Name : oHay
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Ohay Now
Publisher : Instagram,Facebook,Alarm Clock,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 68
Duration : 410
Popularity : 11,722
Check ASO Keywords of oHay
2. oHay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser oHay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of oHay in the recent period. As of 2021-05-11, among the oHay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-11, oHay's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-11, oHay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of oHay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of oHay. We can see some advertising trends.
Top 1 Ad Creative of oHay
Ad Details ：
Headline ：🔺 Tặng 4000 ✧ Na.p Ru.t nhanh gọn ✧ CODE VIP
Text ：Rất nhiều phần quà ra mắt: Tặng coin và nhiều phần quà hấp dẫn đang chờ các bạn khi cài đặt. Cổng game được áp dụng cộng nghê mới, chống giật lag, bảo mật cao. Hỗ trợ người chơi khi mất kết nối 3G hay Wifi. Với các Game HOT nhất...
Top 2 Ad Creative of oHay
Ad Details ：
Headline ：Chơi game NA.pthe ☆ Nhận Thưởng
Text ：Rất nhiều phần quà ra mắt: Tặng coin và nhiều phần quà hấp dẫn đang chờ các bạn khi cài đặt. Cổng game được áp dụng cộng nghê mới, chống giật lag, bảo mật cao. Hỗ trợ người chơi khi mất kết nối 3G hay Wifi. Với các Game HOT nhất...
Top 3 Ad Creative of oHay
Ad Details ：
Headline ：Chơi game NA.pthe ☆ Nhận Thưởng
Text ：Rất nhiều phần quà ra mắt: Tặng coin và nhiều phần quà hấp dẫn đang chờ các bạn khi cài đặt. Cổng game được áp dụng cộng nghê mới, chống giật lag, bảo mật cao. Hỗ trợ người chơi khi mất kết nối 3G hay Wifi. Với các Game HOT nhất...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 105 | 105 |
| Popularity | 769 | 763 | 762 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for oHay in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free oHay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to oHay, you can click the app name below to view related reports, or you can find more info in ASOTools.