oHay Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the oHay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps oHay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of oHay

App Name : oHay

Logo

oHay-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : Ohay Now

Publisher : Alarm Clock,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 27

Duration : 154

Popularity : 9,331

2. oHay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser oHay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of oHay in the recent period. As of 2020-08-27, among the oHay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, oHay’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 50.07%,

Messenger’s proportion is 49.93%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-27, oHay‘s network with the most ads is Instagram and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of oHay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of oHay. We can see some advertising trends.

Top 1 Ad Creative of oHay

Ad Details :

Headline :🔺 Tặng 4000 ✧ Na.p Ru.t nhanh gọn ✧ CODE VIP

Text :Rất nhiều phần quà ra mắt: Tặng coin và nhiều phần quà hấp dẫn đang chờ các bạn khi cài đặt. Cổng game được áp dụng cộng nghê mới, chống giật lag, bảo mật cao. Hỗ trợ người chơi khi mất kết nối 3G hay Wifi. Với các Game HOT nhất...

Top 2 Ad Creative of oHay

Ad Details :

Headline :Chơi game NA.pthe ☆ Nhận Thưởng

Text :Rất nhiều phần quà ra mắt: Tặng coin và nhiều phần quà hấp dẫn đang chờ các bạn khi cài đặt. Cổng game được áp dụng cộng nghê mới, chống giật lag, bảo mật cao. Hỗ trợ người chơi khi mất kết nối 3G hay Wifi. Với các Game HOT nhất...

Top 3 Ad Creative of oHay

Ad Details :

Headline :Chơi game NA.pthe ☆ Nhận Thưởng

Text :Rất nhiều phần quà ra mắt: Tặng coin và nhiều phần quà hấp dẫn đang chờ các bạn khi cài đặt. Cổng game được áp dụng cộng nghê mới, chống giật lag, bảo mật cao. Hỗ trợ người chơi khi mất kết nối 3G hay Wifi. Với các Game HOT nhất...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 132 105 105
Popularity 812 763 762
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook Instagram Audience Network
Related Ads 2 1 1
Countries Vietnam Vietnam Vietnam
Language NA Vietnamese Vietnamese

Through the above analysis, we can see that the most effective channel for oHay in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free oHay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to oHay, you can click the app name below to view related reports.