Okey Plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Okey Plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Okey Plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Okey Plus
App Name : Okey Plus
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Zynga Inc.
Publisher : SUECA GameVelvet - Card Game,Canasta - Card Game,Buraco Justificado Mano a Mano,Jewel Legend - Match 3 Games,Drift Mania Championship,School Lunch Food Maker Salon - Kids Make Cooking Games!,梦幻花园 (Gardenscapes),Instagram,Talking Tom Gold Run
Total creative ads during the time period : 901
Duration : 1,843
Popularity : 150,300
Check ASO Keywords of Okey Plus
2. Okey Plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Okey Plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Okey Plus in the recent period. As of 2021-02-24, among the Okey Plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-24, Okey Plus's the proportion of networks impressions are placed like this:
UnityAds's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-24, Okey Plus‘s network with the most ads is UnityAds and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Okey Plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Okey Plus. We can see some advertising trends.
Top 1 Ad Creative of Okey Plus
Ad Details ：
Headline ：SERİ mi GRUP mu?
Text ：Türkiye'nin En Kalabalık Okeyi Seni Bekliyor!
Top 2 Ad Creative of Okey Plus
Ad Details ：
Headline ：HANGİ TAŞA BİTERSİN?
Text ：Ustaların Çözemediği Problemi Çöz, Yorumunu PAYLAŞ!
Top 3 Ad Creative of Okey Plus
Ad Details ：
Headline ：Türkiye
Text ：En Kalabalık Okeyi İndir
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 651 | 651 | 325 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Italy,France,Turkey,Belgium,Germany,Netherlands,Austria | Netherlands,Germany,France,Turkey,Italy,Belgium,Austria,United Kingdom | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Okey Plus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Okey Plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Okey Plus, you can click the app name below to view related reports, or you can find more info in ASOTools.