Ola Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Ola’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ola.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Ola

App Name : Ola

Logo

Ola-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : ANI Technologies Pvt. Ltd.

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,Video Editor with Music Star,OLX Clasificados,开箱模拟器 for 皇室战争,POTO - Photo Frames & Collage,MakeupPlus,MySQL QueryDB Client

Total creative ads during the time period : 1,742

Duration : 1,809

Popularity : 135,655

2. Ola’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Ola in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Ola in the recent period. As of 2020-09-07, among the Ola‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 62.75%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 19.61%, Carousel category’s proportion is 17.65%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Ola’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 52.55%,

Instagram’s proportion is 17.91%,

Audience Network’s proportion is 17.2%,

Messenger’s proportion is 12.34%,

’s proportion is .

In the date of 2020-09-07, Ola‘s network with the most ads is Facebook and its proportion is 39.22%.

3. Top 3 Ad Creative Analysis of Ola

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ola. We can see some advertising trends.

Top 1 Ad Creative of Ola

Ad Details :

Headline :$10 per referral, no limits!

Text :‎Say Ola to a better value rideshare. Ola offers you the nicer, safer and fairer ways to book your rides. With more than 300,000 drivers & taxis in 100+ cities worldwide, we have got you covered in India, Australia, New Zealand and UK! Book your next Ola ride in just a few taps. Get a referral cod...

Top 2 Ad Creative of Ola

Ad Details :

Headline :Refer and earn 👉👉👉

Text :‎Say Ola to a better value rideshare. Ola offers you the nicer, safer and fairer ways to book your rides. With more than 300,000 drivers & taxis in 100+ cities worldwide, we have got you covered in India, Australia, New Zealand and UK! Book your next Ola ride in just a few taps. Get a referral cod...

Top 3 Ad Creative of Ola

Ad Details :

Headline :Get to places in NYE with Ola

Text :Say Ola to your latest rideshare, with 50% off all rides* ⌨️ Just enter promo code: 50MEL *Offer valid 14 days from sign-up, max discount $10 per ride, exp: 31/03/19

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 113 113 204
Popularity 854 854 836
Dimensions 400 x 400 400 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries United States,Australia United States,Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Ola in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Ola’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Ola, you can click the app name below to view related reports.