Rico Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rico's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rico.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rico
App Name : Rico
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Rico CTVM
Publisher : 股票买卖时机,缠中说禅-教你炒股票,超级攻略 for 现代战争5 眩晕风暴,easy count - account manager,Instagram,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Kendama Guide,Canasta - Card Game
Total creative ads during the time period : 1,772
Duration : 623
Popularity : 146,785
Check ASO Keywords of Rico
2. Rico’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rico in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rico in the recent period. As of 2021-03-15, among the Rico‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rico's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.08%,
Audience Network's proportion is 25.54%,
Instagram's proportion is 22.33%,
Messenger's proportion is 22.05%,
's proportion is .
In the date of 2021-03-15, Rico‘s network with the most ads is Instagram and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Rico
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rico. We can see some advertising trends.
Top 1 Ad Creative of Rico
Ad Details ：
Headline ：Rico
Text ：Aqui na Rico você começa a investir com poucos cliques! Você não precisa ser especialista...
Top 2 Ad Creative of Rico
Ad Details ：
Headline ：Rico
Text ：Quer investir em ações pelo seu celular e com poucos cliques? Vem conhecer o nosso app 😃
Top 3 Ad Creative of Rico
Ad Details ：
Headline ：Invista c/ poucos cliques
Text ：Mais pelo seu dinheiro
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 359 | 307 | 117 |
| Popularity | 985 | 950 | 939 |
| Dimensions | 320 x 400 | 320 x 400 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Google Ads(Admob) |
| Related Ads | 3 | 3 | 2 |
| Countries | Angola,Brazil,Portugal | Portugal,Brazil,Angola | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Rico in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Rico's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rico, you can click the app name below to view related reports, or you can find more info in ASOTools.