DraftKings Fantasy Sports Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DraftKings Fantasy Sports's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DraftKings Fantasy Sports.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DraftKings Fantasy Sports
App Name : DraftKings Fantasy Sports
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : DraftKings
Publisher : Instagram,Facebook,GulogGratis,PhotoGrid Video Collage maker,开箱模拟器 for 皇室战争,appsGratis
Total creative ads during the time period : 3,398
Duration : 2,474
Popularity : 386,201
Check ASO Keywords of DraftKings Fantasy Sports
2. DraftKings Fantasy Sports’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DraftKings Fantasy Sports in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DraftKings Fantasy Sports in the recent period. As of 2021-03-15, among the DraftKings Fantasy Sports‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DraftKings Fantasy Sports's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 27.78%,
Instagram's proportion is 22.22%,
Messenger's proportion is 16.67%,
's proportion is .
In the date of 2021-03-15, DraftKings Fantasy Sports‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of DraftKings Fantasy Sports
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DraftKings Fantasy Sports. We can see some advertising trends.
Top 1 Ad Creative of DraftKings Fantasy Sports
Ad Details ：
Headline ：DraftKings
Text ：www.draftkings.com
Top 2 Ad Creative of DraftKings Fantasy Sports
Ad Details ：
Headline ：DraftKings Fantasy Football
Text ：Over $1 Million Guaranteed Every Week. Play 1-Day Fantasy Hockey 🏒 🥅Draft 9 Players...
Top 3 Ad Creative of DraftKings Fantasy Sports
Ad Details ：
Headline ：Predict the Presidential Debate
Text ：Predict the Presidential Debate to win $50,000 in Free Prizes!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 76 | 70 |
| Popularity | 889 | 563 | 468 |
| Dimensions | 1060 x 175 | 400 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | YouTube | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Jordan,Denmark,Algeria,France,Brazil,Canada,Romania,Poland,Colombia,Israel,United Arab Emirates,Japan,Sweden,Italy,Philippines,Ukraine,Pakistan,Hungary,United States,Indonesia | United Kingdom,United States,Australia,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DraftKings Fantasy Sports in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free DraftKings Fantasy Sports's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DraftKings Fantasy Sports, you can click the app name below to view related reports, or you can find more info in ASOTools.