OLIO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OLIO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OLIO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OLIO
App Name : OLIO
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Olio Exchange Limited
Publisher : Instagram,Facebook,OLX Classifieds,Un día más culto,GulogGratis,마음한줄 - 명언, 영화 속 명대사, 좋은 글귀
Total creative ads during the time period : 840
Duration : 1,108
Popularity : 204,820
Check ASO Keywords of OLIO
2. OLIO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OLIO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OLIO in the recent period. As of 2021-03-15, among the OLIO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OLIO's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.67%,
Audience Network's proportion is 24.69%,
Messenger's proportion is 23.88%,
Instagram's proportion is 23.77%,
's proportion is .
In the date of 2021-03-15, OLIO‘s network with the most ads is Facebook and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of OLIO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OLIO. We can see some advertising trends.
Top 1 Ad Creative of OLIO
Ad Details ：
Headline ：OLIO - The Food Sharing Revolution
Text ：Get & give spare food! Let's stop food waste together. Seen on BBC & iTV. Download today!
Top 2 Ad Creative of OLIO
Ad Details ：
Headline ：Start sharing
Text ：Millions of Brits have signed up to OLIO to give and get free food & other things, all for free! 🤳
Check out OLIO to see what free goodies are being given away by your neighbours. 😍
Top 3 Ad Creative of OLIO
Ad Details ：
Headline ：Start sharing
Text ：Millions of Brits have signed up to OLIO to give and get free food & other things, all for free! 🤳
Check out OLIO to see what free goodies are being given away by your neighbours. 😍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 55 | 55 |
| Popularity | 966 | 349 | 347 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OLIO in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free OLIO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OLIO, you can click the app name below to view related reports, or you can find more info in ASOTools.