OLIO Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OLIO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OLIO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OLIO

App Name : OLIO

Logo

OLIO-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Olio Exchange Limited

Publisher : OLX Clasificados,Un día más culto,GulogGratis: Køb & sælg,마음한줄 - 명언, 영화 속 명대사, 좋은 글귀,HuffPost - News & Politics,Fotor - Photo Editor & Collage,打工趣 - 最棒的兼職工作資訊平台

Total creative ads during the time period : 432

Duration : 918

Popularity : 69,184

2. OLIO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OLIO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OLIO in the recent period. As of 2020-09-06, among the OLIO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, OLIO’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, OLIO‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OLIO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OLIO. We can see some advertising trends.

Top 1 Ad Creative of OLIO

Ad Details :

Headline :OLIO - The Food Sharing Revolution

Text :Get & give spare food! Let's stop food waste together. Seen on BBC & iTV. Download today!

Top 2 Ad Creative of OLIO

Ad Details :

Headline :OLIO

Text :‎**One of Apple's 'Best New Apps'. Featured by the BBC, Guardian, Wired, Time Out, Gizmodo, and The Sunday Times** ►WELCOME TO OLIO◄ Connect with your neighbours so that surplus food and other household items can be shared, not thrown away. Everything on OLIO is available for free. ►HOW IT W...

Top 3 Ad Creative of OLIO

Ad Details :

Headline :OLIO

Text :‎**One of Apple's 'Best New Apps'. Featured by the BBC, Guardian, Wired, Time Out, Gizmodo, and The Sunday Times** ►WELCOME TO OLIO◄ Connect with your neighbours so that surplus food and other household items can be shared, not thrown away. Everything on OLIO is available for free. ►HOW IT W...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 235 36 36
Popularity 966 183 183
Dimensions 400 x 400 1920 x 1920 1920 x 1920
Creative Type Video Image Image
Network Facebook Facebook Messenger
Related Ads 2 1 1
Countries United Kingdom United Kingdom,Singapore,United States Singapore,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for OLIO in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free OLIO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OLIO, you can click the app name below to view related reports.