OMNi Costa Rica Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OMNi Costa Rica's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OMNi Costa Rica.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OMNi Costa Rica
App Name : OMNi Costa Rica
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : 0mn1
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,Montage Video Musique,Un día más culto,SmartNews: Local Breaking News
Total creative ads during the time period : 437
Duration : 578
Popularity : 37,228
Check ASO Keywords of OMNi Costa Rica
2. OMNi Costa Rica’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OMNi Costa Rica in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OMNi Costa Rica in the recent period. As of 2021-05-28, among the OMNi Costa Rica‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.87%, Carousel category's proportion is 5.13%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, OMNi Costa Rica's the proportion of networks impressions are placed like this:
Instagram's proportion is 34.0%,
Messenger's proportion is 32.31%,
Facebook's proportion is 32.01%,
Audience Network's proportion is 1.69%,
's proportion is .
In the date of 2021-05-28, OMNi Costa Rica‘s network with the most ads is Instagram and its proportion is 35.9%.
3. Top 3 Ad Creative Analysis of OMNi Costa Rica
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OMNi Costa Rica. We can see some advertising trends.
Top 1 Ad Creative of OMNi Costa Rica
Ad Details ：
Headline ：OMNi Costa Rica
Text ：Seguimos sumando y haciendo un gran cambio para nuestro país. Revolucionemos juntos Costa Rica ⭕️ Descargá la Súper App OMNi y hacé tu primer ride
Top 2 Ad Creative of OMNi Costa Rica
Ad Details ：
Headline ：OMNi Costa Rica
Text ：🚘 Movete por todo Costa Rica sin restricción y con una tarifa competitiva, todo desde tu celular.
📱Pedí tus viajes a través de OMNi, la Súper App.
Top 3 Ad Creative of OMNi Costa Rica
Ad Details ：
Headline ：OMNi Costa Rica
Text ：🚘 Movete por todo Costa Rica sin restricción y con una tarifa competitiva, todo desde tu celular.
📱Pedí tus viajes a través de OMNi, la Súper App.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 49 | 49 |
| Popularity | 312 | 301 | 300 |
| Dimensions | 1280 x 720 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Peru,Cuba,Spain,Panama,Mexico,Argentina,Chile,Venezuela,Paraguay,Colombia | Costa Rica | Costa Rica |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for OMNi Costa Rica in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free OMNi Costa Rica's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OMNi Costa Rica, you can click the app name below to view related reports, or you can find more info in ASOTools.