One FM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the One FM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps One FM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of One FM
App Name : One FM
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Synchrosound Studio Sdn Bhd
Publisher : Facebook,Instagram
Total creative ads during the time period : 138
Duration : 1,091
Popularity : 7,334
Check ASO Keywords of One FM
2. One FM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser One FM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of One FM in the recent period. As of 2021-03-16, among the One FM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 73.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, One FM's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.85%,
Audience Network's proportion is 26.85%,
Instagram's proportion is 26.85%,
Messenger's proportion is 19.46%,
's proportion is .
In the date of 2021-03-16, One FM‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of One FM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of One FM. We can see some advertising trends.
Top 1 Ad Creative of One FM
Ad Details ：
Headline ：新年「在家捞生」!【 大马人最爱的鱼生 Top 10】✨ 全都可以透过 Grab下单！ | One FM
Text ：新年也可以在家捞生的哟～～🥢
#OneFM #entertainment #lifestyle #新年 #捞生 #GrabHuatever
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线上收听：https://listen.onefm.com.my/
Top 2 Ad Creative of One FM
Ad Details ：
Headline ：【可口可乐罐有惊喜❗️】用手机对准Coca-Cola 扫码，可自制2021年AR新年祝福！ | One FM
Text ：喝可口可乐🧧还可以送超独特的新年祝福！
#OneFM #entertainment #lifestyle #新年 #可口可乐 #CocaCola
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线上收听：https://listen.onefm.com.my/
Top 3 Ad Creative of One FM
Ad Details ：
Headline ：【红包钱怎么花】盘点4种大马人「花掉红包的Pattern」！你又是哪种人呢？ | One FM
Text ：新年拿到红包钱～大家都是怎么花的呢？🧧
#OneFM #entertainment #lifestyle #新年
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线上收听：https://listen.onefm.com.my/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 12 | 12 | 6 |
| Popularity | 64 | 63 | 61 |
| Dimensions | 600 x 315 | 600 x 315 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 6 | 1 |
| Countries | Norway | Canada,United States,United Kingdom,Australia | Norway |
| Language | Norwegian | English | Norwegian |
Through the above analysis, we can see that the most effective channel for One FM in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free One FM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to One FM, you can click the app name below to view related reports, or you can find more info in ASOTools.