Nuuly Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nuuly's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nuuly.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nuuly
App Name : Nuuly
Logo：
OS : iOS
Network : Facebook,Instagram,Pinterest
Developer : URBN SR LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 149
Duration : 198
Popularity : 13,594
Check ASO Keywords of Nuuly
2. Nuuly’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nuuly in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nuuly in the recent period. As of 2021-02-27, among the Nuuly‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-27, Nuuly's the proportion of networks impressions are placed like this:
Facebook's proportion is 46.96%,
Instagram's proportion is 45.97%,
Audience Network's proportion is 7.07%,
's proportion is ,
's proportion is .
In the date of 2021-02-27, Nuuly‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Nuuly
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nuuly. We can see some advertising trends.
Top 1 Ad Creative of Nuuly
Ad Details ：
Headline ：
Text ：Meet @maxeygreene: professional model, plus size fashion expert + Nuuly subscriber 🙌
In addition to starring in our fall campaign, Maxey has curated 100+ of her favorite Nuuly plus styles for you. Link in bio for Maxey's Guest Edit.
Top 2 Ad Creative of Nuuly
Ad Details ：
Headline ：
Text ：Meet @maxeygreene: professional model, plus size fashion expert + Nuuly subscriber 🙌
In addition to starring in our fall campaign, Maxey has curated 100+ of her favorite Nuuly plus styles for you. Link in bio for Maxey's Guest Edit.
Top 3 Ad Creative of Nuuly
Ad Details ：
Headline ：That $40 OFF Time of Year
Text ：Limited time: sign up with code HOLIDAY2020 for $40 off your first 2 months. Rent any 6 styles from 100+ brands.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 65 | 65 | 91 |
| Popularity | 409 | 406 | 303 |
| Dimensions | 1080 x 1350 | 1080 x 1350 | 240 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States,United Kingdom,Canada,Australia | Canada,Australia,United Kingdom,United States | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nuuly in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Nuuly's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nuuly, you can click the app name below to view related reports, or you can find more info in ASOTools.