One Kings Lane Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the One Kings Lane's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps One Kings Lane.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of One Kings Lane
App Name : One Kings Lane
Logo：
OS : iOS
Network : Pinterest,Facebook,Instagram
Developer : One Kings Lane
Publisher : Instagram,Facebook
Total creative ads during the time period : 1,316
Duration : 1,777
Popularity : 98,873
Check ASO Keywords of One Kings Lane
2. One Kings Lane’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser One Kings Lane in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of One Kings Lane in the recent period. As of 2021-03-14, among the One Kings Lane‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, One Kings Lane's the proportion of networks impressions are placed like this:
Instagram's proportion is 46.15%,
Facebook's proportion is 23.08%,
Audience Network's proportion is 15.38%,
Messenger's proportion is 15.38%,
's proportion is .
In the date of 2021-03-14, One Kings Lane‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of One Kings Lane
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of One Kings Lane. We can see some advertising trends.
Top 1 Ad Creative of One Kings Lane
Ad Details ：
Headline ：Timothy Hogan Photography
Text ：Award-winning photographer, Timothy Hogan, and celebrated designer, Kim Salmela , teamed up on an exclusive photography collection! Now available on One King's Lane!
Top 2 Ad Creative of One Kings Lane
Ad Details ：
Headline ：Timothy Hogan Photography
Text ：Award-winning photographer, Timothy Hogan, and celebrated designer, Kim Salmela , teamed up on an exclusive photography collection! Now available on One King's Lane!
Top 3 Ad Creative of One Kings Lane
Ad Details ：
Headline ：Timothy Hogan Photography
Text ：Award-winning photographer, Timothy Hogan, and celebrated designer, Kim Salmela , teamed up on an exclusive photography collection! Now available on One King's Lane!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 988 | 988 | 988 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 436 | 640 x 436 | 640 x 436 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for One Kings Lane in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free One Kings Lane's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to One Kings Lane, you can click the app name below to view related reports, or you can find more info in ASOTools.