Paycom Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Paycom’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Paycom.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Paycom

App Name : Paycom



OS : Android

Network : Google Ads(Admob),Facebook,Twitter

Developer : Paycom Software, Inc.

Publisher : PM Formulas (PMP exam prep),SmartHCM,愛輪班,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,AppBox Pro,广州地铁线图 (Explore Guangzhou),神奇美瞳-眼睛变色与彩色隐形眼镜试戴

Total creative ads during the time period : 496

Duration : 1,410

Popularity : 48,987

2. Paycom’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Paycom in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Paycom in the recent period. As of 2020-09-07, among the Paycom‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Paycom’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Paycom‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Paycom

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Paycom. We can see some advertising trends.

Top 1 Ad Creative of Paycom

Ad Details :

Headline :Learn What Employers Need to Know: White Paper

Text :Identify how you can prevent sexual harassment in your organization with our free white paper.

Top 2 Ad Creative of Paycom

Ad Details :

Headline :How You Can Prevent Workplace Harassment

Text :Identify how you can prevent sexual harassment in your organization with our free white paper.

Top 3 Ad Creative of Paycom

Ad Details :

Headline :HR IN FOCUS: FLSA Announcement

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 430 430 185
Popularity 999 999 988
Dimensions 1200 x 627 1200 x 627 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Paycom in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Paycom’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Paycom, you can click the app name below to view related reports.