One Of Us Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the One Of Us's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps One Of Us.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of One Of Us
App Name : One Of Us
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : OneOfUs
Publisher : Instagram,Facebook
Total creative ads during the time period : 104
Duration : 47
Popularity : 8,283
Check ASO Keywords of One Of Us
2. One Of Us’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser One Of Us in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of One Of Us in the recent period. As of 2021-03-16, among the One Of Us‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.86%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, One Of Us's the proportion of networks impressions are placed like this:
Instagram's proportion is 57.14%,
Facebook's proportion is 42.86%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, One Of Us‘s network with the most ads is Instagram and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of One Of Us
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of One Of Us. We can see some advertising trends.
Top 1 Ad Creative of One Of Us
Ad Details ：
Headline ：Iscriviti nell'app
Text ：L'unico talent ufficiale e autorizzato dalla FIGC Calcio Femminile che ti offre uno stage in Serie A TIMVISION.
No, non è uno scherzo, è One Of Us.
Scarica l'app #oneofus, iscriviti gratis e conquista la massima serie.
Top 2 Ad Creative of One Of Us
Ad Details ：
Headline ：Iscriviti nell'app
Text ：L'unico talent ufficiale e autorizzato dalla FIGC Calcio Femminile che ti offre uno stage in Serie A TIMVISION.
No, non è uno scherzo, è One Of Us.
Scarica l'app #oneofus, iscriviti gratis e conquista la massima serie.
Top 3 Ad Creative of One Of Us
Ad Details ：
Headline ：Iscriviti nell'app
Text ：L'unico talent ufficiale e autorizzato dalla FIGC Calcio Femminile che ti offre uno stage in Serie A TIMVISION.
No, non è uno scherzo, è One Of Us.
Scarica l'app #oneofus, iscriviti gratis e conquista la massima serie.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 46 | 46 | 31 |
| Popularity | 155 | 154 | 153 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Italy,San Marino | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for One Of Us in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free One Of Us's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to One Of Us, you can click the app name below to view related reports, or you can find more info in ASOTools.