SkillLane Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SkillLane's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SkillLane.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SkillLane
App Name : SkillLane
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : SkillLane Education co., ltd.
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,HuffPost - Daily Breaking News & Politics,Ameba
Total creative ads during the time period : 430
Duration : 1,125
Popularity : 57,793
Check ASO Keywords of SkillLane
2. SkillLane’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SkillLane in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SkillLane in the recent period. As of 2021-03-14, among the SkillLane‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, SkillLane's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, SkillLane‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SkillLane
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SkillLane. We can see some advertising trends.
Top 1 Ad Creative of SkillLane
Ad Details ：
Headline ：คอร์สออนไลน์ "จัดเต็ม! เทคนิคการใช้งาน PowerPoint"
Text ：สอนเทคนิคการใช้ PowerPoint ที่จำเป็นครบทุกเรื่อง! ทั้งพื้นฐานการใช้งาน เทคนิคเพิ่มความเร็ว เทคนิคการตกแต่งให้ใ.....
Top 2 Ad Creative of SkillLane
Ad Details ：
Headline ：คอร์สออนไลน์ "จัดเต็ม! เทคนิคการใช้งาน PowerPoint"
Text ：สอนเทคนิคการใช้ PowerPoint ที่จำเป็นครบทุกเรื่อง! ทั้งพื้นฐานการใช้งาน เทคนิคเพิ่มความเร็ว เทคนิคการตกแต่งให้ใ.....
Top 3 Ad Creative of SkillLane
Ad Details ：
Headline ：คอร์สออนไลน์ "สร้างสรรค์งานกราฟฟิคด้วย Adobe Illustrator CS6-CC"
Text ：เรียนการใช้ Adobe Illustrator สุดยอดโปรแกรมออกแบบกราฟฟิค ตั้งแต่คำสั่งพื้นฐาน จนถึงเทคนิคสร้างสรรค์แบบมืออาชีพ พร้.....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 376 | 376 | 249 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for SkillLane in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SkillLane's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SkillLane, you can click the app name below to view related reports, or you can find more info in ASOTools.