OpenTable Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OpenTable's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OpenTable.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OpenTable
App Name : OpenTable
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : OpenTable, Inc.
Publisher : PhotoGrid Video Collage maker,Instagram,Facebook,Fotor - Photo Editor&Collage,7 Minute Workout,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free)
Total creative ads during the time period : 665
Duration : 2,366
Popularity : 37,219
Check ASO Keywords of OpenTable
2. OpenTable’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OpenTable in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OpenTable in the recent period. As of 2021-03-13, among the OpenTable‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, OpenTable's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.45%,
Instagram's proportion is 26.43%,
Audience Network's proportion is 25.89%,
Facebook's proportion is 21.23%,
's proportion is .
In the date of 2021-03-13, OpenTable‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of OpenTable
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OpenTable. We can see some advertising trends.
Top 1 Ad Creative of OpenTable
Ad Details ：
Headline ：A desayunar!
Text ：Ven a desayunar con nosotros, estamos justo en El Médano de Cabo San Lucas.
Top 2 Ad Creative of OpenTable
Ad Details ：
Headline ：Make your reservation
Text ：If you are looking for an outdoor Italian restaurant in Miami, Via Emilia Garden is the place to be.
Top 3 Ad Creative of OpenTable
Ad Details ：
Headline ：Make your reservation
Text ：If you are looking for an outdoor Italian restaurant in Miami, Via Emilia Garden is the place to be.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 947 | 129 | 90 |
| Popularity | 999 | 904 | 650 |
| Dimensions | 400 x 266 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Cuba,Peru,Spain,Panama,Colombia,Paraguay,Mexico,Argentina,Chile,Venezuela | United States | United States |
| Language | Spanish | English | English |
Through the above analysis, we can see that the most effective channel for OpenTable in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free OpenTable's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OpenTable, you can click the app name below to view related reports, or you can find more info in ASOTools.