Orange Money Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Orange Money's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Orange Money.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Orange Money
App Name : Orange Money
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Orange Côte d'Ivoire S.A
Publisher : Instagram,Facebook,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),7 Minute Workout,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 328
Duration : 1,141
Popularity : 62,144
Check ASO Keywords of Orange Money
2. Orange Money’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Orange Money in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Orange Money in the recent period. As of 2021-03-11, among the Orange Money‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Orange Money's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.17%,
Instagram's proportion is 27.17%,
Messenger's proportion is 27.17%,
Facebook's proportion is 18.48%,
's proportion is .
In the date of 2021-03-11, Orange Money‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Orange Money
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Orange Money. We can see some advertising trends.
Top 1 Ad Creative of Orange Money
Ad Details ：
Headline ：Achat de Pass
Text ：Achetez vos pass Illimix, Novamix, Togo Togo moins chère que les autres. En plus, pas...
Top 2 Ad Creative of Orange Money
Ad Details ：
Headline ：Flybox standard | La Boutique Orange
Text ：Profitez du meilleur d'internet chez vous ou partout où vous voulez:...
Top 3 Ad Creative of Orange Money
Ad Details ：
Headline ：Jeu Pinball Espace Client
Text ：L'application Orange et moi vous permet de suivre votre consommation, payer vos factures, mais aussi de recharger votre numéro et souscrire à vos pass favoris.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 66 | 107 |
| Popularity | 843 | 828 | 818 |
| Dimensions | 750 x 750 | 750 x 750 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 51 | 51 | 1 |
| Countries | Luxembourg,Central African,Congo,Switzerland,Monaco,Belgium,France | Luxembourg,Central African,Congo,Switzerland,Monaco,Belgium,France | Cote d'lvoire |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Orange Money in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Orange Money's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Orange Money, you can click the app name below to view related reports, or you can find more info in ASOTools.