healthdirect Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the healthdirect’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps healthdirect.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of healthdirect

App Name : healthdirect



OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Healthdirect Australia Ltd

Publisher : TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor & Collage,POTO - Photo Frames & Collage,PhotoGrid - Pic Collage Maker,SmartNews: World Breaking News,GulogGratis: Køb & sælg,Cool Wallpapers for Pokemon

Total creative ads during the time period : 168

Duration : 805

Popularity : 42,447

2. healthdirect’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser healthdirect in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of healthdirect in the recent period. As of 2020-09-06, among the healthdirect‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 71.43%, Carousel category’s proportion is 28.57%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, healthdirect’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 59.26%,

Instagram’s proportion is 15.31%,

Messenger’s proportion is 15.31%,

Audience Network’s proportion is 10.11%,

’s proportion is .

In the date of 2020-09-06, healthdirect‘s network with the most ads is Facebook and its proportion is 35.71%.

3. Top 3 Ad Creative Analysis of healthdirect

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of healthdirect. We can see some advertising trends.

Top 1 Ad Creative of healthdirect

Ad Details :

Headline :After hours care is always there.

Text :

Top 2 Ad Creative of healthdirect

Ad Details :

Headline :Tôi trả tiền chăm sóc sức khỏe như thế nào?

Text :Australian health advice

Top 3 Ad Creative of healthdirect

Ad Details :

Headline :Vai trò của GP

Text :Australian health advice

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 364 187 187
Popularity 999 989 989
Dimensions 1280 x 720 400 x 224 400 x 224
Creative Type Video Video Video
Network Facebook Instagram Instagram
Related Ads 1 1 1
Countries Australia Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for healthdirect in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free healthdirect’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to healthdirect, you can click the app name below to view related reports.