healthdirect Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the healthdirect's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps healthdirect.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of healthdirect
App Name : healthdirect
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Healthdirect Australia Ltd
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,PhotoGrid Video Collage maker
Total creative ads during the time period : 383
Duration : 995
Popularity : 111,196
Check ASO Keywords of healthdirect
2. healthdirect’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser healthdirect in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of healthdirect in the recent period. As of 2021-03-15, among the healthdirect‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, healthdirect's the proportion of networks impressions are placed like this:
Messenger's proportion is 33.08%,
Instagram's proportion is 32.98%,
Facebook's proportion is 23.05%,
Audience Network's proportion is 10.89%,
's proportion is .
In the date of 2021-03-15, healthdirect‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of healthdirect
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of healthdirect. We can see some advertising trends.
Top 1 Ad Creative of healthdirect
Ad Details ：
Headline ：After hours care is always there.
Text ：
Top 2 Ad Creative of healthdirect
Ad Details ：
Headline ：COVID-19 Restriction Checker
Text ：Use the healthdirect Restriction Checker to find out what you can and can't do in your state or territory.
Top 3 Ad Creative of healthdirect
Ad Details ：
Headline ：COVID-19 Restriction Checker
Text ：Use the healthdirect Restriction Checker to find out what you can and can't do in your state or territory.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 364 | 208 | 208 |
| Popularity | 999 | 996 | 996 |
| Dimensions | 1280 x 720 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for healthdirect in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free healthdirect's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to healthdirect, you can click the app name below to view related reports, or you can find more info in ASOTools.