Orange Money Africa Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Orange Money Africa’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Orange Money Africa.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Orange Money Africa

App Name : Orange Money Africa

Logo

Orange Money Africa-SocialPeta

OS : Android

Network : Facebook,Twitter,Instagram

Developer : Orange SA

Publisher :

Total creative ads during the time period : 23

Duration : 370

Popularity : 1,366

2. Orange Money Africa’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Orange Money Africa in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Orange Money Africa in the recent period. As of 2020-09-07, among the Orange Money Africa‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Orange Money Africa’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Orange Money Africa‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Orange Money Africa

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Orange Money Africa. We can see some advertising trends.

Top 1 Ad Creative of Orange Money Africa

Ad Details :

Headline :

Text :Famille Orange, le président du syndicat vous donne les vrais topos pour envoyer chap chap votre argent via l'application Orange Money en toute sécurité. Téléchargez l'application ici : Android : http://bit.ly/2C8hjtR IOS http://apple.co/2DbpjqK Partagez l'info autour de vous 😉😎! #LaVieEstZo

Top 2 Ad Creative of Orange Money Africa

Ad Details :

Headline :

Text :Plus que quelques heures pour transférer de l’argent gratuitement à proches !!! Vos transferts #OrangeMoney sont gratuits jusqu’à ce soir 23h59. 😎. Composez le #150# pour en profiter. Plus d’informations sur : https://t.co/oXcp1z6sRo #OrangeCaresAboutYou #Covid19Cmr https://t.co/mdmuQbjfUW

Top 3 Ad Creative of Orange Money Africa

Ad Details :

Headline :

Text :Le njôhhhh continue avec Orange Money 😎 Jusqu’au 23 mai, vous pouvez continuer d’envoyer de l’argent à vos proches via #OrangeMoney gratuitement et sans manipuler de cash. Composez le #150# ☺ Plus d’informations sur : https://t.co/oXcp1z6sRo #OrangeCaresAboutYou #Covid19Cmr https://t.co/TRGi4u2qBN

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 15 4
Popularity 88 81 56
Dimensions 400 x 224 1200 x 692 1200 x 675
Creative Type Video Image Video
Network Facebook Twitter Twitter
Related Ads 1 1 1
Countries Cote d'lvoire Belgium,Luxembourg,Congo,Switzerland,France,Monaco,Central African Central African,France,Belgium,Congo,Luxembourg,Monaco,Switzerland
Language French French French

Through the above analysis, we can see that the most effective channel for Orange Money Africa in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Orange Money Africa’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Orange Money Africa, you can click the app name below to view related reports.