Orange Money Africa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Orange Money Africa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Orange Money Africa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Orange Money Africa
App Name : Orange Money Africa
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Orange SA
Publisher : Instagram,Facebook
Total creative ads during the time period : 182
Duration : 633
Popularity : 13,510
Check ASO Keywords of Orange Money Africa
2. Orange Money Africa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Orange Money Africa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Orange Money Africa in the recent period. As of 2021-05-28, among the Orange Money Africa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.86%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Orange Money Africa's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.01%,
Instagram's proportion is 25.01%,
Messenger's proportion is 25.01%,
Audience Network's proportion is 24.96%,
's proportion is .
In the date of 2021-05-28, Orange Money Africa‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Orange Money Africa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Orange Money Africa. We can see some advertising trends.
Top 1 Ad Creative of Orange Money Africa
Ad Details ：
Headline ：Orange Energie
Text ：Ne faites plus un jour sans lumière. Orange vous éclaire avec l'offre énergie à partir de 10$ par mois.
Top 2 Ad Creative of Orange Money Africa
Ad Details ：
Headline ：Orange Energie
Text ：Ne faites plus un jour sans lumière. Orange vous éclaire avec l'offre énergie à partir de 10$ par mois.
Top 3 Ad Creative of Orange Money Africa
Ad Details ：
Headline ：Orange Energie
Text ：Ne faites plus un jour sans lumière. Orange vous éclaire avec l'offre énergie à partir de 10$ par mois.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 50 | 50 |
| Popularity | 224 | 223 | 223 |
| Dimensions | 338 x 600 | 338 x 600 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Monaco,Luxembourg,Central African,Switzerland,Belgium,France,Congo | Central African,Switzerland,Monaco,France,Belgium,Congo,Luxembourg | Luxembourg,France,Monaco,Congo,Switzerland,Central African,Belgium |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Orange Money Africa in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Orange Money Africa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Orange Money Africa, you can click the app name below to view related reports, or you can find more info in ASOTools.