Orro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Orro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Orro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Orro
App Name : Orro
Logo：
OS : iOS
Network : Instagram,Audience Network,Facebook
Developer : Edison Labs, Inc.
Publisher : Instagram,Facebook,OLX Classifieds,Fotor - Photo Editor&Collage,GulogGratis,Un día más culto
Total creative ads during the time period : 72
Duration : 464
Popularity : 34,321
Check ASO Keywords of Orro
2. Orro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Orro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Orro in the recent period. As of 2021-03-13, among the Orro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Orro's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.03%,
Messenger's proportion is 29.81%,
Facebook's proportion is 20.19%,
Audience Network's proportion is 19.97%,
's proportion is .
In the date of 2021-03-13, Orro‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Orro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Orro. We can see some advertising trends.
Top 1 Ad Creative of Orro
Ad Details ：
Headline ：
Text ：⭐️⭐️⭐️⭐️⭐️ Best Smart Switches of 2020. Orro is the simplest way to create a smart home.
Top 2 Ad Creative of Orro
Ad Details ：
Headline ：
Text ：⭐️⭐️⭐️⭐️⭐️ Best Smart Switches of 2020. Orro is the simplest way to create a smart home.
Top 3 Ad Creative of Orro
Ad Details ：
Headline ：
Text ：Orro goes beyond smart lighting to create a truly smart home.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 211 | 211 | 211 |
| Popularity | 980 | 979 | 966 |
| Dimensions | 340 x 426 | 340 x 426 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 8 | 8 | 2 |
| Countries | Canada,United States,Australia,United Kingdom | Canada,United States,United Kingdom,Australia | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Orro in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Orro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Orro, you can click the app name below to view related reports, or you can find more info in ASOTools.