OTOMOTO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OTOMOTO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OTOMOTO.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OTOMOTO
App Name : OTOMOTO
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : OLX Group
Publisher : Ameba,Onefootball - Fußball Bundesliga Ergebnisse,Korean Food Recipes - 10k Recipes,Smobile for Craigslist,Tandem Language Exchange: Speak learn languages,Mitsubishi Xpander,Turbo VPN- Free Proxy Server Secure VPN Service
Total creative ads during the time period : 679
Duration : 1,779
Popularity : 64,927
2. OTOMOTO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OTOMOTO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OTOMOTO in the recent period. As of 2020-09-07, among the OTOMOTO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 16.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 83.33%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, OTOMOTO’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 47.71%,
Messenger’s proportion is 45.7%,
Facebook’s proportion is 6.59%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, OTOMOTO‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of OTOMOTO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OTOMOTO. We can see some advertising trends.
Top 1 Ad Creative of OTOMOTO
Ad Details ：
Headline ：AUTO Części JULIA
Top 2 Ad Creative of OTOMOTO
Ad Details ：
Headline ：KUBA CZĘŚCI MATEUSZ
Top 3 Ad Creative of OTOMOTO
Ad Details ：
Headline ：Prestige Auto Handel
Text ：AUTO ALEKS, RYNEK W STARYCH POLICACH UL. DOLNA 5
Basic Info of Top 3 Ad Creative
|Dimensions||945 x 439||2048 x 1536||957 x 501|
Through the above analysis, we can see that the most effective channel for OTOMOTO in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free OTOMOTO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OTOMOTO, you can click the app name below to view related reports.