OTOMOTO Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OTOMOTO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OTOMOTO.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OTOMOTO

App Name : OTOMOTO



OS : Android

Network : Facebook,Instagram,Google Ads(Admob)

Developer : OLX Group

Publisher : Instagram,Facebook,Ameba,OneFootball - Soccer News, Scores & Stats,Korean Food Recipes - 10k Recipes,Smobile for Craigslist

Total creative ads during the time period : 1,221

Duration : 1,969

Popularity : 171,832

Check ASO Keywords of OTOMOTO

2. OTOMOTO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OTOMOTO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OTOMOTO in the recent period. As of 2021-03-15, among the OTOMOTO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OTOMOTO's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-03-15, OTOMOTO‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of OTOMOTO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OTOMOTO. We can see some advertising trends.

Top 1 Ad Creative of OTOMOTO

Ad Details :

Headline :Wojdrew & UŚ

Text :Sprzedaż samochodów ciężarowych, przyczep, naczep, dźwigów do drewna

Top 2 Ad Creative of OTOMOTO

Ad Details :

Headline :Silnik Ford Fiesta ST150

Text :Używany Silnik Ford Fiesta ST150,
N4JB 150km

Top 3 Ad Creative of OTOMOTO

Ad Details :

Headline :Wojdrew & UŚ

Text :Sprzedaż samochodów ciężarowych, przyczep, naczep, dźwigów do drewna

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 257 316 263
Popularity 999 999 999
Dimensions 2016 x 1512 548 x 548 2016 x 1512
Creative Type Image Image Image
Network Instagram Messenger Facebook
Related Ads 1 1 1
Countries Poland Poland Poland
Language Polish Polish Polish

Through the above analysis, we can see that the most effective channel for OTOMOTO in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free OTOMOTO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OTOMOTO, you can click the app name below to view related reports, or you can find more info in ASOTools.