Hot Gym Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hot Gym's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hot Gym.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hot Gym
App Name : Hot Gym
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Ad Market Limited
Publisher : Instagram,Facebook,召喚幸福的小貓 【免費養成遊戲】,Bridge Builder Crane Operator – 3D city construction truck simulation game,Tap Tap Warriors: Nonstop Jump RPG
Total creative ads during the time period : 1,019
Duration : 211
Popularity : 93,012
Check ASO Keywords of Hot Gym
2. Hot Gym’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hot Gym in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hot Gym in the recent period. As of 2021-03-15, among the Hot Gym‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 77.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.22%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hot Gym's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.4%,
Facebook's proportion is 29.26%,
Messenger's proportion is 20.78%,
Audience Network's proportion is 20.55%,
's proportion is .
In the date of 2021-03-15, Hot Gym‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hot Gym
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hot Gym. We can see some advertising trends.
Top 1 Ad Creative of Hot Gym
Ad Details ：
Headline ：Hot Gym
Text ：Make your own fitness club that is open only for the best sporstments! Upgrade not only your muscles, but also work on your fitness club, add all new exercise machines, and clients will be happy to come to practice only to your club. You can offer them personal training, help with the meeting of ...
Top 2 Ad Creative of Hot Gym
Ad Details ：
Headline ：Hot Gym
Text ：Make your own fitness club that is open only for the best sporstments! Upgrade not only your muscles, but also work on your fitness club, add all new exercise machines, and clients will be happy to come to practice only to your club. You can offer them personal training, help with the meeting of ...
Top 3 Ad Creative of Hot Gym
Ad Details ：
Headline ：Hot Gym
Text ：Imagine a fitness club only for the young pretty ladies who are open for the new relations? Isn't it a dream? Because there is no better place than a fitness club to start new relationship, because you see girls there without decorations. Agree? Stop dreaming, start acting! Make your own fitness ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 174 | 174 | 176 |
| Popularity | 988 | 988 | 932 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hot Gym in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Hot Gym's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hot Gym, you can click the app name below to view related reports, or you can find more info in ASOTools.