The Sims FreePlay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Sims FreePlay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Sims FreePlay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Sims FreePlay
App Name : The Sims FreePlay
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : ELECTRONIC ARTS
Publisher : Instagram,Facebook,Plant Games,신데렐라 심리테스트,Samurai Fighting -Shin Spirits,Birds Puzzle Games For Kids
Total creative ads during the time period : 232
Duration : 2,502
Popularity : 45,264
Check ASO Keywords of The Sims FreePlay
2. The Sims FreePlay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Sims FreePlay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Sims FreePlay in the recent period. As of 2021-03-15, among the The Sims FreePlay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Sims FreePlay's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.62%,
Audience Network's proportion is 25.48%,
Messenger's proportion is 24.76%,
Instagram's proportion is 24.0%,
Google Ads(Admob)'s proportion is 0.15%.
In the date of 2021-03-15, The Sims FreePlay‘s network with the most ads is Facebook and its proportion is 24.56%.
3. Top 3 Ad Creative Analysis of The Sims FreePlay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Sims FreePlay. We can see some advertising trends.
Top 1 Ad Creative of The Sims FreePlay
Ad Details ：
Headline ：Die Sims™ FreePlay
Text ：• 19 • dancer • zeichnet 24/7 • TS suchti • Immer zu spät • Bosse/ Ellie fangirl • vergesslich • @Desmodina • #LENNE !! • @oliverprrng ~
Top 2 Ad Creative of The Sims FreePlay
Ad Details ：
Headline ：The Sims FreePlay
Text ：What's your story? Available now on the App Store, Google Play, Amazon Appstore, and Windows Phone Store
Top 3 Ad Creative of The Sims FreePlay
Ad Details ：
Headline ：The Sims FreePlay
Text ：What's your story? Available now on the App Store, Google Play, Amazon Appstore, and Windows Phone Store
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,281 | 1,338 | 484 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 480 x 192 | 480 x 192 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Germany,Liechtenstein,Austria | Malaysia,Nigeria,United Kingdom,United States,Australia,Canada | Malaysia,United States,United Kingdom,Canada,Australia |
| Language | German | English | English |
Through the above analysis, we can see that the most effective channel for The Sims FreePlay in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free The Sims FreePlay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Sims FreePlay, you can click the app name below to view related reports, or you can find more info in ASOTools.