OTP SmartBank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OTP SmartBank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OTP SmartBank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OTP SmartBank
App Name : OTP SmartBank
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : OTP Bank Nyrt.
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 138
Duration : 639
Popularity : 42,549
Check ASO Keywords of OTP SmartBank
2. OTP SmartBank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OTP SmartBank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OTP SmartBank in the recent period. As of 2021-05-27, among the OTP SmartBank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, OTP SmartBank's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, OTP SmartBank‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of OTP SmartBank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OTP SmartBank. We can see some advertising trends.
Top 1 Ad Creative of OTP SmartBank
Ad Details ：
Headline ：Autópálya-matricát is mobilon
Text ：Útra fel! OTP SmartBank segítségével a mobilodon is könnyen megvásárolhatod a matricát.
Top 2 Ad Creative of OTP SmartBank
Ad Details ：
Headline ：OTP SmartBank
Text ：Átutalás bármikor, otthonról is? Töltsd le az OTP SmartBankot a mobilodra, és mehet!
Top 3 Ad Creative of OTP SmartBank
Ad Details ：
Headline ：Mindig tudd az egyenleged!
Text ：OTP SmartBankban akár belépés nélkül, az app nyitóoldalán láthatod az egyenlegedet.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 236 | 246 | 236 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1800 x 1800 | 1200 x 1200 | 1800 x 1800 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Hungary | Hungary | Hungary |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for OTP SmartBank in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free OTP SmartBank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OTP SmartBank, you can click the app name below to view related reports, or you can find more info in ASOTools.