Ouest-France – Le journal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ouest-France – Le journal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ouest-France – Le journal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ouest-France – Le journal
App Name : Ouest-France – Le journal
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : SOCIETE OUEST-FRANCE
Publisher : Facebook,Instagram
Total creative ads during the time period : 95
Duration : 17
Popularity : 5,806
Check ASO Keywords of Ouest-France – Le journal
2. Ouest-France – Le journal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ouest-France – Le journal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ouest-France – Le journal in the recent period. As of 2021-02-26, among the Ouest-France – Le journal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-26, Ouest-France – Le journal's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.58%,
Facebook's proportion is 25.2%,
Instagram's proportion is 24.19%,
Messenger's proportion is 23.03%,
's proportion is .
In the date of 2021-02-26, Ouest-France – Le journal‘s network with the most ads is Audience Network and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of Ouest-France – Le journal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ouest-France – Le journal. We can see some advertising trends.
Top 1 Ad Creative of Ouest-France – Le journal
Ad Details ：
Headline ：Rieux. Un second souffle pour l’église Saint-Melaine, détruite en 1944
Text ：L’église Saint-Melaine, qui trône au centre du bourg de Rieux (Morbihan), a une histoire bien plus contemporaine qu’il n’y paraît. Troisième volet de notre série consacrée à Rieux qui en comptera cinq.
Top 2 Ad Creative of Ouest-France – Le journal
Ad Details ：
Headline ：Aéroport de Nantes. On ira prendre l’avion en train
Text ：C’est officiel ! Une halte ferroviaire sera créée près de l’aéroport de Nantes, sur la ligne TER vers Saint-Gilles-Croix-de-Vie et Pornic. Temps de trajet : treize minutes depuis la gare SNCF de Nantes.
Top 3 Ad Creative of Ouest-France – Le journal
Ad Details ：
Headline ：A 54 ans, elle découvre qu’elle a été adoptée
Text ：« J’ai eu l’impression de tout perdre »
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 10 | 10 |
| Popularity | 71 | 71 | 71 |
| Dimensions | 600 x 450 | 600 x 400 | 600 x 339 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Monaco,Central African,Luxembourg,Belgium,Congo,France,Switzerland | Monaco,Central African,Congo,Luxembourg,Belgium,Switzerland,France | France,Monaco,Switzerland,Central African,Belgium,Congo,Luxembourg |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Ouest-France – Le journal in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Ouest-France – Le journal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ouest-France – Le journal, you can click the app name below to view related reports, or you can find more info in ASOTools.