IEEE Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the IEEE’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IEEE.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of IEEE

App Name : IEEE

Logo

IEEE-SocialPeta

OS : iOS

Network : Google Ads(Admob),YouTube,Facebook

Developer : Institute of Electrical & Electronic Engineers Inc

Publisher : La Reina de las Nieves,小故事大道理 - 故事会全集在线阅读~,Racing in Car,InstaLiker - Get followers and likes for Instagram,Strike Terrorist CS,TrollBall - Football Trolls, Memes and Jokes,Criminal Case,Multi Level Parking Simulator

Total creative ads during the time period : 86

Duration : 138

Popularity : 8,492

2. IEEE’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser IEEE in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of IEEE in the recent period. As of 2020-09-07, among the IEEE‘s ad creative, the Html category’s proportion is 8.33%, Video category’s proportion is 8.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 83.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, IEEE’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 63.83%,

Instagram’s proportion is 31.98%,

YouTube’s proportion is 2.56%,

Google Ads(Admob)’s proportion is 1.64%,

’s proportion is .

In the date of 2020-09-07, IEEE‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of IEEE

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IEEE. We can see some advertising trends.

Top 1 Ad Creative of IEEE

Ad Details :

Headline :Download the IEEE App

Text :Staying connected is more important than ever. Build your network with other technical professionals and innovators.

Top 2 Ad Creative of IEEE

Ad Details :

Headline :Sustainable Technologies Exploring and Protecting Mars

Text :Technology plays an important role in enabling us to utilize nature’s gifts in ways that positively impact our lives. But it is also vital that we ensure the sustainability of these natural resources for future generations. How we employ technology to tap into — while protecting — our natural ...

Top 3 Ad Creative of IEEE

Ad Details :

Headline :Sustainable Technologies Exploring and Protecting Mars

Text :Technology plays an important role in enabling us to utilize nature’s gifts in ways that positively impact our lives. But it is also vital that we ensure the sustainability of these natural resources for future generations. How we employ technology to tap into — while protecting — our natural ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 110 23 23
Popularity 523 119 119
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 7 1 1
Countries Egypt,Sri Lanka,Brazil,Pakistan,Morocco,Tunisia,Netherlands Australia,United Kingdom,Canada,United States Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for IEEE in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free IEEE’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to IEEE, you can click the app name below to view related reports.