IEEE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IEEE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IEEE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IEEE
App Name : IEEE
Logo：
OS : Android
Network : Google Ads(Admob),Instagram,Facebook
Developer : IEEE
Publisher : Instagram,Facebook,The Snow Queen Story Book,Lollipop candy maker,小故事大道理 - 故事会全集在线阅读~,色彩疗法可怕的迷宫弥补我的万圣节,InstaLiker - Get followers and likes for Instagram,Strike Terrorist CS,Summer Fun Vacation
Total creative ads during the time period : 187
Duration : 327
Popularity : 21,157
Check ASO Keywords of IEEE
2. IEEE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IEEE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IEEE in the recent period. As of 2021-03-15, among the IEEE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.0%, Carousel category's proportion is 4.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IEEE's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.28%,
Instagram's proportion is 43.57%,
Google Ads(Admob)'s proportion is 1.14%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, IEEE‘s network with the most ads is Facebook and its proportion is 44.0%.
3. Top 3 Ad Creative Analysis of IEEE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IEEE. We can see some advertising trends.
Top 1 Ad Creative of IEEE
Ad Details ：
Headline ：
Text ：Connecting today for tomorrow's innovation - technical news, IEEE publications and more - all at your fingertips.
Top 2 Ad Creative of IEEE
Ad Details ：
Headline ：
Text ：The IEEE app connects you to the world’s largest professional technology community.
Top 3 Ad Creative of IEEE
Ad Details ：
Headline ：
Text ：The IEEE app connects you to the world’s largest professional technology community.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 298 | 187 | 229 |
| Popularity | 999 | 982 | 977 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 6 | 2 |
| Countries | Indonesia,Malaysia,Colombia,Brazil,Japan,Angola,Pakistan,Ecuador,Italy,Spain,Peru,Kenya,Chad,Saudi Arabia,Yemen,Zambia,Bangladesh,Egypt,Germany | Cambodia,East Timor,Ethiopia,Botswana,Tanzania,Oman,Philippines,Singapore,Uzbekistan,Indonesia,Djibouti,Ghana,Honduras,Suriname,Madagascar,Kenya,Morocco,Cape Verde,Gabon,Jordan | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IEEE in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free IEEE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IEEE, you can click the app name below to view related reports, or you can find more info in ASOTools.