Girl Genius! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Girl Genius!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Girl Genius!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Girl Genius!
App Name : Girl Genius!
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Three Games
Publisher : Instagram,My Baby 3 (Virtual Pet),Venom Angry Crashy Rush Online,Overcraft 2,Dentist doctor games,Little Baby Feed - Kids Game
Total creative ads during the time period : 751
Duration : 145
Popularity : 61,119
Check ASO Keywords of Girl Genius!
2. Girl Genius!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Girl Genius! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Girl Genius! in the recent period. As of 2021-03-16, among the Girl Genius!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 91.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Girl Genius!'s the proportion of networks impressions are placed like this:
Mobvista's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Girl Genius!‘s network with the most ads is Mobvista and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Girl Genius!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Girl Genius!. We can see some advertising trends.
Top 1 Ad Creative of Girl Genius!
Ad Details ：
Headline ：Girl Genius
Text ：Harder than it looks
Top 2 Ad Creative of Girl Genius!
Ad Details ：
Headline ：Girl Genius
Text ：Harder than it looks
Top 3 Ad Creative of Girl Genius!
Ad Details ：
Headline ：Girl Genius
Text ：Harder than it looks
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 90 | 90 | 90 |
| Popularity | 643 | 643 | 642 |
| Dimensions | 320 x 400 | 224 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Canada,United Kingdom,United States,Australia | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Girl Genius! in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Girl Genius!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Girl Genius!, you can click the app name below to view related reports, or you can find more info in ASOTools.