OUIGO Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OUIGO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OUIGO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OUIGO

App Name : OUIGO



OS : iOS

Network : Facebook,Twitter,Audience Network

Developer : SNCF

Publisher : Fotor - Photo Editor & Collage,开箱模拟器 for 皇室战争,GulogGratis: Køb & sælg,appsGratis,Tap Tap Music-Pop Songs,OLX Clasificados,MakeupPlus

Total creative ads during the time period : 26

Duration : 457

Popularity : 1,451

2. OUIGO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OUIGO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OUIGO in the recent period. As of 2020-09-04, among the OUIGO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, OUIGO’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, OUIGO‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OUIGO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OUIGO. We can see some advertising trends.

Top 1 Ad Creative of OUIGO

Ad Details :

Headline :OUIGO

Text :Téléchargez notre appli plus vite que votre ombre !

Top 2 Ad Creative of OUIGO

Ad Details :

Headline :Ouverture des Ventes - RDV le 10/03

Text :La météo annonce une vague de bonnes nouvelles sur la France d’ici quelques jours 🌞

Top 3 Ad Creative of OUIGO

Ad Details :

Headline :Paris-Lyon en 2h

Text :Alors qu’en 2h, ils auront à peine le temps de poser la question. 😉

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 11 3
Popularity 98 74 56
Dimensions 400 x 208 720 x 720
Creative Type Video Video Image
Network Audience Network Twitter Facebook
Related Ads 1 1 1
Countries Luxembourg,France,Monaco,Switzerland,Central African,Belgium,Congo Monaco,Belgium,Luxembourg,France,Switzerland,Congo,Central African Switzerland,Monaco,Luxembourg,Congo,Belgium,Central African,France
Language French French French

Through the above analysis, we can see that the most effective channel for OUIGO in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free OUIGO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OUIGO, you can click the app name below to view related reports.