OUIGO Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OUIGO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OUIGO.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OUIGO

App Name : OUIGO

Logo：

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : SNCF

Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,开箱模拟器 for 皇室战争,GulogGratis,appsGratis,Tap Tap Music-Pop Songs,OLX Classifieds,MakeupPlus - Virtual Makeup

Total creative ads during the time period : 67

Duration : 723

Popularity : 4,322

Check ASO Keywords of OUIGO

2. OUIGO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OUIGO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OUIGO in the recent period. As of 2021-05-28, among the OUIGO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, OUIGO's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-28, OUIGO‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OUIGO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OUIGO. We can see some advertising trends.

Top 1 Ad Creative of OUIGO

Ad Details ：

Headline ：La France à partir de 16€ ou 19€

Text ：Pour votre prochain voyage, il y a bien un OUIGO qui vous attend ? Voyagez à partir de 16€, et toujours à grande vitesse

Top 2 Ad Creative of OUIGO

Ad Details ：

Headline ：Destination vos proches

Text ：Les fêtes arrivent à grande vitesse ! 🥳 Réservez en toute sérénité vos billets, échangeables & remboursables gratuitement.

Top 3 Ad Creative of OUIGO

Ad Details ：

Headline ：OUIGO

Text ：Téléchargez notre appli plus vite que votre ombre !

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for OUIGO in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free OUIGO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OUIGO, you can click the app name below to view related reports, or you can find more info in ASOTools.

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