SWEPCO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SWEPCO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SWEPCO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SWEPCO
App Name : SWEPCO
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : American Electric Power
Publisher : Instagram
Total creative ads during the time period : 12
Duration : 9
Popularity : 676
Check ASO Keywords of SWEPCO
2. SWEPCO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SWEPCO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SWEPCO in the recent period. As of 2020-09-05, among the SWEPCO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, SWEPCO's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-09-05, SWEPCO‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SWEPCO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SWEPCO. We can see some advertising trends.
Top 1 Ad Creative of SWEPCO
Ad Details ：
Headline ：Take control of your electricity.
Text ：Looking for an easier way to manage your account? Look no further—download our mobile app today. Securely login once and have the app remember you each time you come back. Want more security? Enable Touch/Face ID. You can view and pay your bill, report an outage, check outage status, manage your a...
Top 2 Ad Creative of SWEPCO
Ad Details ：
Headline ：Power in the palm of your hand.
Text ：Looking for an easier way to manage your account? Look no further—download our mobile app today. Securely login once and have the app remember you each time you come back. Want more security? Enable Touch/Face ID. You can view and pay your bill, report an outage, check outage status, manage your a...
Top 3 Ad Creative of SWEPCO
Ad Details ：
Headline ：Power in the palm of your hand.
Text ：Looking for an easier way to manage your account? Look no further—download our mobile app today. Securely login once and have the app remember you each time you come back. Want more security? Enable Touch/Face ID. You can view and pay your bill, report an outage, check outage status, manage your a...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 5 |
| Popularity | 59 | 59 | 59 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SWEPCO in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SWEPCO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SWEPCO, you can click the app name below to view related reports, or you can find more info in ASOTools.