Overplay Games Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Overplay Games's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Overplay Games.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Overplay Games

App Name : Overplay Games

Logo：

OS : iOS

Network : Instagram,Facebook

Developer : Overplay Games, Inc.

Publisher : Instagram

Total creative ads during the time period : 127

Duration : 289

Popularity : 8,181

Check ASO Keywords of Overplay Games

2. Overplay Games’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Overplay Games in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Overplay Games in the recent period. As of 2021-04-08, among the Overplay Games‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-08, Overplay Games's the proportion of networks impressions are placed like this:

Instagram's proportion is 100.0%,

's proportion is ,

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In the date of 2021-04-08, Overplay Games‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Overplay Games

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Overplay Games. We can see some advertising trends.

Top 1 Ad Creative of Overplay Games

Ad Details ：

Headline ：

Text ：*** NEW GAME ***

For all @turboschaaf fans around the world! Play our new game with him riding through the #manghenpass in Italy with his trusty #hondacb500 !
*******
Did you know that Overplay turns real videos into mobile games? Pretty cool, right? Now you can make your own game, play it with your friends and have a blast! For more info - PM us!
Stay tuned - @overplay.games
*******
#italy #motorradfahren #motorcyclelover #motorider #motorcycleride #motorcyclelove #motorcyclist #motorcyclelife #motorbike #motoracer #motorcycleadventure #motorbiker #motor #motorsiklet #motorsport #motorgames #motorcycleofinstagram #motori #motorcycle_moment #motorcycleclub #motorbikelife #motorista #motorrad #iosgame #androidgame #mobilegame #gamergram #gamedev

Top 2 Ad Creative of Overplay Games

Ad Details ：

Headline ：

Text ：Hey guys, play this awesome MTB game, delivered to you in collaboration with our friend @ride_dirt !
*******
Did you know that Overplay games are made out of real videos? Its a new and cool concept that now you can use to create your own games! For more info - PM us!
Stay tuned - @overplay.games
*******
#mtbride #mtblife #mtbstyle #mtbisawesome #mtbfun #mtbusa #mtbpassion #mtblove #mtb🚲 #mtbike #mtbaddict #mtbnation #mtbpage #mtb❤️ #mtbdaily #mtblifestyle #mtbtrail #mtbadventure #mtbrider #mtb_is_awesome #mtblovers #mtbworld #mtbforever #mtbgram #mtbtrip #iosgames #androidgames #mobilegames #gamers

Top 3 Ad Creative of Overplay Games

Ad Details ：

Headline ：

Text ：Any @turboschaaf fans around here? Ride his trusty #hondacb500 through the #manghenpass in Italy!
*******
If you ever wanted to be a part of a video game - NOW you can do that! Turn your own video into a mobile game with Overplay's Game Maker ! For more info - PM us!

Videos you play. Games you make!
*******
#motorradfahren #motorcyclelover #motorider #motorcycling #motorsiklet #motorgames #motorcycleofinstagram #motorcycleclub #motorrad #motorcycleride #motorcyclist #motorcycleadventure #motorbiker #motoracer #motori #motors #motores #motorista #schaaf #italy #iosgaming #androidgaming #mobilegaming #videogaming #gamersonly #gamemaker

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Overplay Games in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Overplay Games's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Overplay Games, you can click the app name below to view related reports, or you can find more info in ASOTools.

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